Sales are quickly going up and you're running out of stock. Don't miss out on any single sale because of sold out products. Back in stock via Messenger makes it super easy for customers to instantly subscribe for in stock notifications.
After a product becomes available customers receive a message from your Facebook Page, click a "Buy now" button and checkout right in Messenger. A sale is made and everyone is happy ☺
This is an ideal world – a world where you installed Back in stock via Messenger.
David Marcus, Head of Messenger @ Facebook, April 12, 2017:
We now have over 1.2 billion people actively using Messenger every month.
Lynsey Thornton, Director of UX @ Shopify, April 20, 2017:
Over the last couple of years we've seen mobile browsing and purchasing change to a mobile majority [54% in 2016].
Messenger brings back the real-time conversations between merchants and customers that exist in physical retail. Make online shopping authentic again by communicating with your customers instantly and making it possible for them to purchase your products right in the chat window. Buying is as easy as selecting "Buy Now" from the Messenger menu. Check out our documentation for more information on how it works.
Start having real conversations today, and help your customers make their online purchase decisions faster. Sometimes having a quick question answered is all a customer needs to feel confident and click "Buy".
According to official Mailchimp's email marketing benchmarks for E-commerce industry:
That's really low in comparison with messages. Who reads tons of emails these days? On the contrary people almost always read messages from approved senders on Facebook.
As wrote on the official Messenger integration page from Shopify according to the Erstwilder case study:
More than 80% of customers responds to order receipts resulting in post-sale conversations
The number is huge and shows how effective the Messenger communication channel is in comparison with emails.
75% of messages sent by the Messenger Bot were read by customers
In this case the Skol bot messages open rate is almost 5 times more than e-commerce emails open rate. Hence your back in stock notifications will be seen more, clicked more and you'll sell more products.
An important bonus is speed. Getting a push notification and checking out is seconds, not days or never. Subscribing with the "Send to Messenger" button is one second, not typing a long email address or leaving upset. Time is money. Strike while the iron is hot!
Moreover having additional channel with 1.2 billion monthly active users is a plus, isn't it?
According to Infographic: When conversation leads to commerce from Facebook majority of people say they are more likely to shop with a business they can message.
Your customers will be surprised if you message them about restocked products they want to purchase.
That's exactly what we want you to do – impress your customers with stellar customer support. Turn your customers into fans without a second spent on routine activities like following up with those who asked for in stock updates.
Shopify tells us:
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