Drive trust + add to cart
Add your "About Us" stories right above your add to cart buttons. Because 88% of consumers today buy your mission, not just your product.
You choose your content
Share your Founder story, sustainability mission, carbon offsets, certifications, donations, COVID updates, news, or even just beliefs.
No coding experience needed
Edit your product banner colors, icons, and copy. Then choose the product pages to show them on, all without any fancy tech help.
About Because ‑ About Us Banners
88% of consumers today want to buy from brands they trust. Stop hiding your awesome mission on the back of your site somewhere.
What is Because?
Because helps you add "About Us" banners to your product pages to share your mission with customers right on their path to purchase. Gain their trust where it matters. No distracting detours.
Increase sales with socially conscious consumers by connecting them to your mission. Because users have seen an increase in the number of site visitors adding to cart as high as 37% and a sales conversion lift as high as 243%.
The Magic of Because
Secret #1: Campaigns are tied to product SKUs
We know your mission is complex and ever-changing, so we built the first app that would support that. Every Because product banner can feature an entirely different story that can be shown on as many or as little products as you'd like.
Secret #2: We get it
We're a team of those short-attention span, socially conscious Millennials we mentioned. So, we understand how today's customers want to buy. Our "About Us" banners were designed to be fail-proof to generate trust and even for boomers :)
You don't need a fancy tech team
We think it's unnecessary to hire a developer to code new content into your site, just to have to change it the next month. So we said- be gone developers!
How it works
- Create a new campaign. Give it a cool name that represents the first story you want to tell, like "Saving Penguins" or "How we got started."
- Choose your preferred banner style to match your site. Yeah we like templates too.
- Check off the products you want to show your first banner on. Like for example, all the products that help save penguins. Or for a Founding story, just choose all of them.
- Now, time to make it look pretty. By changing your colors, fonts, icons, and copy, you can customize each banner to fit naturally into your site's brand. Keep your copy short and sweet, and most importantly, make it sound like you.
- Each banner will have Campaign settings. For example, you can easily turn it on and off if you're featuring Black Friday/holiday stories or want to switch in a new one on the same product.
- Also in your settings, you'll see the option to turn on A/B Testing. This basically shows your banner to only half of the people who come to your site. The other half won't see any change.
- Finally, insights. Each month, we will give you analytics to understand the impact on your revenue, add to cart metrics, and conversion rate.
See the app in action
Explore how the app works in an example store.View example store
Pricing 15-day free trial
All Access Plan
unlimited banners to share your "About Us" stories
unlimited product targeting
100% customizable colors, fonts, icons, etc.
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Most recent reviews
Since implementing Because, we have seen a 13.07% increased conversion rate and also have improved our brand reputation by promoting donations of N95 to the front line with targeted messaging at checkout. Highly suggested!
viv for your v
Because has made it a million times easier to explain our brand mission & the benefits of our products at the most crucial part of the consumer journey. I love how customizable and creative we can get with our banners. This is a must add app to any Shopify store!
We recently added Because app to our store and products. We love being able to convey the story to our customers about how Re-Play helps not only healthy colorful eating, but also the environment.