Negate ‑ Bot Protection

Negate ‑ Bot Protection

From $19/month. Free trial available.
Use directly in Shopify admin
4.3 (25)
Negate LLC

Negate helps merchants by blocking malicious bots from firing their marketing pixels.

With Negate, you don't have to worry about bot clicks eating up your marketing budget. Negate blocks events such as "add to carts" from firing when we detect a bot. With Negate, your pixels can continue to optimize for the right audience on your marketing platforms. Optionally choose to redirect bots completely off your website. Prevent ad fraud, card fraud, false analytics, and more with Negate!

With Negate, you don't have to worry about bot clicks eating up your marketing budget. Negate blocks events such as "add to carts" from firing when we detect a bot. With Negate, your pixels can continue to optimize for the right audience on your marketing platforms. Optionally choose to redirect bots completely off your website. Prevent ad fraud, card fraud, false analytics, and more with Negate! more
  • Block and Optionally Redirect Bots Before They Trigger Your Marketing Pixels.
  • Keep Your Audience Data Clean On All Major Marketing Platforms.
  • Automatically Filter Out All Bot Traffic From Your Analytics Data.
  • One Click Install For Bot Protection. Protect Your Store In Minutes.
  • Create Custom Rules To Block Checkout Based On Name, Email, Location and More.
Use directly in Shopify admin


October 6, 2020




Works with




$19 / month

  • 50,000 API Requests per month
  • Bot Protection
  • Enhanced Analytics
  • Google Ads and Analytics Integration
  • Facebook and Instagram Ads Integration

7-day free trial


$49 / month

  • Everything in the Lite plan PLUS:
  • 250,000 API Requests per month
  • Advanced AI Bot Protection
  • Custom Protection Threshold

7-day free trial


$299 / month

  • Everything in the Pro plan PLUS:
  • Unlimited API Requests per month
  • Custom Code On Demand
  • Dedicated Account Manger

7-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (25)

Overall rating
Counts per rating level
  • 84% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 4% of ratings are 2 stars
  • 8% of ratings are 1 stars
March 22, 2024

Negate has been a game changer for our team. The staff here are friendly, and responds nearly 24/7 365. I can tell you that without the Negate team we would be spending a lot more on neg traffic. This team even helped provide custom coding to work around our theme as well as to further aid with the bot traffic volume that we had.
United States
5 months using the app
March 4, 2024

In a digital era where e-commerce security is crucial, our experience with Negate Bot Protection over the last six months has been a testament to innovation and reliability. Subscribed to their Enterprise Plan, we have fortified our online storefront against malicious bots with advanced features and exceptional service.

**Key Features and Benefits:**

1. **Unlimited API Requests:** A vital aspect of the Enterprise Plan, unlimited API requests per month, has been instrumental in ensuring our website's uninterrupted performance and security, regardless of traffic spikes.

2. **Custom Code On Demand:** The flexibility to receive custom code solutions tailored to our unique needs has significantly enhanced our site's defense mechanisms, allowing us to tackle specific security challenges effectively.

3. **Dedicated Account Manager:** Including a dedicated account manager has streamlined our experience, offering a personalized, knowledgeable, and responsive point of contact for all our security concerns.

4. **Innovative Bot Redirection:** Perhaps the most impressive feature, and a standout in our experience, is the app's ability to redirect bots. This has been crucial in protecting our site's analytics and pixel data. Negate Bot Protection has provided us with accurate, reliable metrics to drive our marketing and sales strategies by ensuring that bots do not skew our traffic and conversion data.

**User Experience and Performance:**

The past six months have significantly improved our website's security posture and overall performance. Negate Bot Protection integrates seamlessly with our Shopify store, offering a user-friendly interface and efficient bot management without hindering the user experience.

**Customer Support and Service:**

The customer support team at Negate Bot Protection, especially our dedicated account manager, has been outstanding. Their quick and personalized approach to service has been a cornerstone of our positive experience with the app.

**Overall Impact on Business:**

Implementing Negate Bot Protection, particularly its bot redirection feature, has profoundly impacted our business. We've observed a marked decrease in malicious bot activity and a significant improvement in the accuracy of our analytics. This has directly contributed to better-informed business decisions, enhanced customer satisfaction, and increased sales.


Negate Bot Protection has redefined how we approach e-commerce security. With its comprehensive features, particularly the innovative bot redirection and exceptional customer service, this app is an indispensable tool for any Shopify store. We highly recommend Negate Bot Protection to businesses seeking a robust, efficient, and user-friendly bot protection solution.

Animals Matter, Inc.
United States
5 months using the app
Edited April 10, 2024

*Edited 4-10-24* I came back to see what their reply to my review would be and I see that they state that I threatened them with a negative review for free services. Unfortunately for them, I can prove that is false. All communications are directly copied and pasted from the email chain with no exclusions, and I will be happy to provide all of that upon request.
I also never requested anything other than information from them on how they got their metrics and how they came to the advertised amount of money saved. The claim that I threatened a bad review for free services is unequivocally false and I would highly encourage them to post their proof of this as I have posted the entirety of the communication between us except for the trouble ticket info as I do not possess that.

This negative review was left prior to them ever contacting us and in fact is likely what prompted them to actually contact us on March 19th within an hour of our negative review being posted since all other forms of communication received no response. I attempted every form of contact provided and waited about 11 days for any reply before sending the final email and leaving this review a few moments afterwards.

*INITIAL REVIEW* Beware. This app counts/ charges you for everything that interacts with every page on your site and you will get charged for every page a bot visits even though your settings are to bounce the bots from your site.

I had been noticing troubling spikes in traffic (more than a thousand in an hour) once per day for a week or more prior to installing this app and it seems to have solved that somewhat but there is no clear way of even telling this for sure since they are so obtuse with their information.

By their own admission their estimates of money saved are not accurate. I had high hopes for this app but after hitting the "API limit" in about a week of having it and them forcing a financial upgrade to continue having protection, doubling or even tripling the monthly cost, not replying to emails asking for clarification, and taking days to even reply to the help ticket I submitted I have given up and will be uninstalling the app upon submission of this review.

Their reply to my initial help ticket.

Thank you for contacting us.

An API request is counted every time we score a user or bot, this can happen multiple times if a user visits several pages on the website as the score might change due to their behavior. Depending on the plan you are on, you have a specific amount of API requests per month and whenever you get close to exceeding it we notify you that the protection will be paused when the API limit is reached.

The amount of money saved number is an estimate based on the events that we blocked on the different pixels. The numbers we use for events such as AddToCart or Checkout are averages sp they might not correctly reflect your store and could be very different from the actual numbers. We try to provide an estimate but it's difficult to account for specific kind of stores.

Do not hesitate to contact us if you have any more questions.

My reply that went unanswered for more than 11 days. Sent on March 8th

Good afternoon,

I'm asking because I'm trying to assess the value your app is providing and you haven't really said anything that will help me make that decision.

Correct me if I'm wrong but basically you just told me that the money that you are supposedly saving me is estimated from pixel data (and I don't have any of those connected to my store). Since I don't have any active pixels attached to my store, how is your app coming up with this data?

And I can get charged multiple times for the same bot/ human in the site if they decide to visit multiple pages on my site.

Can you sell me on your app before I remove it from my store?

My next reply sent March 19th immediately prior to posting this review after no further communication from them.

"I guess that my business is not important enough to you to reply to my previous email. Noted. My review and removal of your app will be the solution then."


Hi (name redacted),

I am sorry if we haven't fully answered your questions. I will provide more details on the previous answer, all ad-related events (AddToCart, Checkout, FormSubmission, etc) are collected by our own pixel. We use this number to create an estimate on the amount of money that is saved, this data is generic and therefore might not be accurate for your store. If you'd like, we can also personalize this information by using CPM costs provided by you.

Negate specializes in blocking bots from firing your marketing pixels and analytics, this is done independently from any kind of pixel you might be using on your website. We do not track what ad platforms or pixels you have installed on your website therefore we do not use such data to create the estimates.

Kind Regards,
Negate Support Team

United States
28 days using the app
Negate LLC replied March 20, 2024

You decided to reach out to our support team, threatening to leave a bad review unless we gave you a higher traffic limit than what your current plan allowed for. We did not give you a higher limit for free because it’d be unfair to other merchants who pay for our premium services. So here we are with your review which is extremely inaccurate. Below is how our pricing model works.

Negate charges a flat rate per month. It is either $19, $49 or $299 depending on the plan you choose. There are no in between plans, no additional fees, no contracts, and you can cancel at anytime as we bill via Shopify billing. This means as soon as you uninstall the app your subscription stops immediately. If you cancel during your trial, then you are not charged.

When a merchant surpasses their API request limit, they are not automatically charged extra, nor are they automatically bumped to a higher plan. Instead they receive a notification stating that their traffic limit has been reached. If they’d like to upgrade to a higher limit plan they can do so manually from within the app. If they decide not to upgrade, their traffic limit will reset at the start of their next billing cycle and they are not charged anything extra.

For instance, you signed up for the $19 plan. You surpassed your limit. You decided not to upgrade, and you were charged $19 at the end of the month.

The API limit for the $19 plan is 50,000 API requests. An API request is counted anytime a visitor is scored. It means it sent a request to our machine learning model for scoring. Scoring happens on each page since we need to look for things like rotating proxies.

Scenario 1:

A visitor visits 2 pages.

This would total 2 API requests.

Scenario 2:

1 visitor visits 5 pages.

A different visitor visits 1 page.

And another visitor visits 2 pages.

This would total 8 API requests.

Additionally, we use real GPU servers for our scoring, which is reflected in our pricing. If you do not require a premium service, we’d urge you to look into other alternatives.

All of this info can be found on the documentation page of the app.

Wishing you the best of luck in your future endeavors.
-The Negate Team

March 1, 2024

We had a bot issue and Negate has handled it. Very responsive support

United States
3 months using the app
February 5, 2024

Didn't work for me support was answering in the beginning but stopped. Your better off just getting a program that blocks IP'S like IP Block.

The Pc Connection Store
United States
10 days using the app


Negate LLC can answer any questions you have about Negate ‑ Bot Protection.


Negate LLC

7100 E Lincoln Dr, Unit 3150, Paradise Valley, AZ, 85253, US

Want to add an app?

Try Shopify free for 3 days