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I'm so glad I found this app! I have thousands of products in my store, some with good product descriptions, others less so. It would be an incredibly time consuming task to update all the descriptions to something that is optimized not only for the product but also for SEO. Brand Echo takes what would have taken hours and converts it into minutes. Once you optimize your brand voice in the app you never have to enter a prompt again. You just select the products you want descriptions for and hit "go." The new descriptions require very little editing with some not requiring any at all. You just select "add to Shopify" and that's it, job done! What's incredible is how it is able to create an accurate description when it has nothing to go on except a photo and a model number. This is fantastic for when I have to add new brands, many with hundreds of products. Brand Echo not only saves time, it creates descriptions that customers will want to read which results in more sales. For 10 bucks a month this is the biggest no brainer in the Shopify App Store.