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See the real ROAS of every campaign, ad set and ad — and the ad sales still showing as 'Direct'.
Meta, Google and TikTok each claim credit for the same sale, and what's left over lands in a catch-all 'Direct' bucket. Bratrax closes that gap: every order ties back to what actually drove it — the ad, the email, the SMS, even the subscription. Choose the attribution model you trust — last-touch, first-touch, linear or time-decay — so you're never locked to one version of the truth. Grow what's working, cut what isn't, and trust every number, because it traces back to the orders behind it.
- Each sale counted once: no double-counting, no mystery 'Direct' bucket
- Ad-level attribution: every sale traced to channel, campaign, ad set and ad
- Nothing hidden: drill any number down to the orders and touchpoints behind it
- New-customer metrics: split new vs returning ROAS & CAC that blended MER hides
- Know who buys, and who's just lurking: LTV by acquisition channel
Languages
English
Works with
- Checkout
- Facebook Ads
- Google Ads
- Klaviyo
- Outbrain
- Taboola
- TikTok Ads
Categories
Customer behavior
Marketing and sales
Visuals and reports
Pricing
Choose the plan that best fits your business.
Bratrax Lite
$99 / month
Features
- Flat price, never scales with GMV
- No order caps, no per-order fees
- All 7 dashboards included
- All ad, email, SMS & native integrations
- All 5 attribution models
- Touchpoint history on every order
- COGS, shipping, fees, custom expenses
- Your own profit and margin rules
60-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Reviews
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Support
App support provided by Bratrax.
Resources
Launched
March 12, 2025 · Changelog
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, store analytics, Online Store
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View customers
Browsing behavior, customer data
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View products
Inventory, products, collections
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View orders
All order history
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Edit store analytics
Web pixels
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View Online Store
Theme
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