B2B

Included with Shopify Plus

Grow your wholesale and direct-to-consumer businesses all in one place

Explore B2B
Illustration depicting a pile of boxes and a checkout cart, with each item in the cart having a count of 100.

How it works

  • Set up and manage company profiles right from your Shopify admin

    Set up multiple buyers and locations with unique permission levels, payment terms, tax exemptions, and payment methods.

  • Customized buying experiences

    Personalize your storefront and checkout for each customer, with customer-specific catalogs, quantity rules, and pricing.

  • Optimized workflows

    Streamline your operations with tools for customer account requests, staff permissions, and PO numbers.

  • Self-serve purchasing for hands-off account management

    Customers can easily make bulk purchases, repeat orders, pay invoices, and manage their account information.

What’s in the box

Wholesale features

Your Shopify Plus plan gives you everything you need to run your wholesale business on Shopify, from company profile and account management, to setting up and assigning catalogs with wholesale pricing and creating a customized B2B storefront. Wholesale apps may offer additional options for pricing and order management.

View all wholesale apps
Wholesale features
Pricing options
  • Supported Customer groups
  • Supported Custom pricing
  • Supported Discount codes
  • Supported Tiered pricing
  • Supported Volume discounts
  • Supported Price locking
  • Supported Pricing import
  • Supported Tax exemptions
  • Not supported Pre-orders
  • Supported Net terms
  • Supported Payment methods
  • Supported Multi-currency
  • Supported Signup form
  • Supported Wholesale login
  • Supported Customer tagging
Order management
  • Supported Bulk processing
  • Not supported Order form
  • Supported Manual orders
  • Supported Draft orders
  • Supported Order minimums
  • Supported Order limits
  • Supported Product visibility
  • Supported Shipping options
  • Supported Order status
  • Supported Multi-currency
  • Supported API access
  • Supported Inventory sync
  • Supported Inventory status
  • Supported Import and export

Do more with Shopify tools

  • Add a company to offer a custom experience

    Assign custom pricing, net payment terms, and permissions to a set of locations and buyers.

    Add company

  • Customize B2B buying with catalogs

    Set buyer-specific product availability and prices to customize the wholesale buying experience.

    Create catalog

Learn more