Metafields and metaobjects

Included with Shopify

Add custom data to showcase or store information, from individual fields to complex objects

Set up custom data
Illustration of a menu in a web application with various dropdown options

How it works

  • Improve discoverability with keywords in metafields

    Help site visitors and search engines find your products and collections more easily.

  • Predefined product attributes for easy setup

    Quickly add details specific to your product types using category metafields.

  • Display specialized information on your product pages

    Add custom details to help customers choose the right products for them.

  • Streamline and extend store management tasks

    Add custom data to create smart collections, improve customer segmentation, and enhance reporting.

What’s in the box

Metafield features

Your Shopify plan comes with everything you need to get started creating and managing custom data. Metafield apps offer additional data types and management tools.

View all metafield apps
Metafield features
Metafield types
  • Supported Collections
  • Supported Customers
  • Supported Orders
  • Supported Pages
  • Supported Products
  • Supported Blogs
  • Supported Variants
  • Supported Standard
  • Supported Metaobjects
  • Supported Booleans
  • Supported Colors
  • Supported Dates
  • Supported Dimensions
  • Supported Files
  • Supported Images
  • Supported JSON
  • Supported Text
  • Supported Numbers
  • Supported Ratings
  • Supported References
  • Supported URLs
Management tools
  • Not supported Bulk import and export
  • Supported Data sync
  • Supported SKU mapping
  • Supported Metafields editor
  • Supported Multi-language
  • Not supported Versioning
  • Not supported Backups

Do more with Shopify tools

  • Streamline content creation with metaobjects

    Metaobjects are groups of fields that let you create custom data types, like Authors or Influencers, or to store back-office data like product schematics.

    Add metaobject

Learn more