By the Numbers ‑ DTC Analytics

By the Numbers ‑ DTC Analytics

Pricing
Free plan available. Free trial available.
Rating
4.9 (79)

Analytics platform with unmatched insights on revenue, customers, profit, LTV, CLV, ROAS, P&L, more.

Analytics for powerful revenue and profit insights. By the Numbers is the ultimate analytics platform that connects all your customer data to get unmatched reports and dashboards. Ask questions to ChatGPT-style AI analyst and speed up metric reporting - RFM, LTV, CLTV, CAC, ROAS, CLV, Cohort and more. Build smart segments and sync them to Klaviyo, Meta, Google, TikTok to run high-performance campaigns and track impact on revenue. Find hidden revenue to grow faster with By The Numbers analytics.

Analytics for powerful revenue and profit insights. By the Numbers is the ultimate analytics platform that connects all your customer data to get unmatched reports and dashboards. Ask questions to ChatGPT-style AI analyst and speed up metric reporting - RFM, LTV, CLTV, CAC, ROAS, CLV, Cohort and more. Build smart segments and sync them to Klaviyo, Meta, Google, TikTok to run high-performance campaigns and track impact on revenue. Find hidden revenue to grow faster with By The Numbers analytics. more
  • AI Insights - Find hidden revenue and unlock growth with AI generated insights
  • Blended Analytics - View all your metrics reports in one place without chaos.
  • Metrics Reports - Get cohesive reports on LTV, CLV, CAC, ROAS, RFM, Cohort, more
  • Powerful Segments - Build segments easily with real data and sync to ad networks
  • Awesome Support - Expert human support with experience of growing 2500+ stores.

Languages

English

Works with

  • Checkout
  • Google Ads
  • Google Analytics
  • Klaviyo
  • Mail Chimp
  • Meta
  • TikTok

Pricing

Choose the plan that best fits your business.

Free Forever

Free

Features

  • Overview Dashboard
  • 14+ Ecom Reports
  • 90 Days Data History
  • 14 Day Trial of All Features

Starter

$19 / month

All features included - up to 100 orders/month

Features

  • Ecom & ROI Reports
  • AI Customer Segmentation
  • Cohort & LTV Reports
  • AI Forecasting
  • Customer Loyalty Analysis
  • Integrations
  • Email Support

14-day free trial

Growth

$39 / month

All features included - up to 500 orders/month

Features

  • Ecom & ROI Reports
  • AI Customer Segmentation
  • Cohort & LTV Reports
  • AI Forecasting
  • Customer Loyalty Analysis
  • Integrations
  • Email Support

14-day free trial

Pro

$89 / month

All features included - up to 3,000 orders/month

Features

  • All features included, plus:
  • Video Onboarding Calls
  • Priority Email & Video Support

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (79)

Overall rating
4.9
Counts per rating level
  • 96% of ratings are 5 stars
  • 1% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 3% of ratings are 1 stars
March 24, 2026

I've been using the app for a month or so now and haven't even used a lot of the features yet. As I've been getting everything set up in the app and within the backend of Shopify, the team at BTN has been so helpful and encouraging. Cyrus is incredibly friendly, explains things well, and has great leading ideas/plans to implement that will assist with everything the company I work for needs! It's clear the values they hold for their team are strong and they value connecting with their clients.

The app itself has so much information in it, and for a brand who doesn't necessarily want to pay the prices of some of the larger apps yet but needs more data than what Shopify provides, this is definitely the best way to go with arguably a better, hands on experience. I'm so impressed with the features, and the team walks you through all of them to make sure you understand. While I don't have data to report yet on the success of using BTN, I have no doubt that the strategies the team has suggested and helping me implement will work wonders.

Mumu Apparel
United States
About 2 months using the app
October 25, 2025

This app is wonderful, and their CFO is literally the nicest human being on planet earth.

This app provides us with rich data on all our customers.

It also includes features for audience creation across social media platforms and Google Ads.

They recently added AI-generated summaries to your data, which give you a really great overview of what is happening in your store.

Wonderful app and a wonderful team behind it.

We say this is a must-have.

Country Life Natural Foods
United States
About 3 years using the app
July 29, 2025

With By the Numbers I am able to go far beyond what Shopify offers in terms of reporting and get excellent insights into my business. Cyrus is a reporting genius and is so generous with his time and help - thank you!

Satya
United States
Over 2 years using the app

Support

App support provided by Unsupervised LLC.

Developer

Unsupervised LLC

548 Market St #49691, San Francisco, CA, 94104, US

Launched

December 6, 2017

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Sensitive data, device and activity data

  • Sensitive data

    Name, email address, phone number, physical address

  • Device and activity data

    Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

View staff and contributor data:

Store owner

  • Store owner

    Name, email address, phone number, physical address

View and edit store data:

Customers, products, orders, marketing, store analytics

  • View customers

    Customer data, browsing behavior

  • View products

    Inventory, products, collections

  • View orders

    All order history

  • View marketing

    Marketing events

  • Edit store analytics

    Analytics, web pixels

  • View other data

    Locations

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