Reviews (206)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
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Merchants appreciate this app for enhancing product offerings without managing inventory or shipping, particularly noting its utility in onboarding new brands and expanding catalogs with American-made products. Features like instant imports and the Discover tool are highlighted for ease of adding products and exploring brands. The app is easy to install and integrates seamlessly, with ongoing improvements and responsive support enhancing user satisfaction and supporting a cooperative e-commerce environment.
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Limited reporting. No way to rate suppliers. Documents don't show where order originated, so it causes confusion for the customer. Suppliers can break connection with no warning, even if there are transactions pending, shipping, payment, etc...I could go on but not enough time. We have over 300 suppliers in collective, and have used it since early availability. We have encountered every problem that can be imagined. I would love to talk to someone on the team and give feedback. While collective is a very valuable tool it could be improved. So if anyone wants to reach out to us I am open to a conversation.
Our primary concern with Shopify Collective is the lack of stability and fairness it creates for retailers. Vendors can remove a retailer instantly, without notice, which can immediately break live product pages, collections, and customer-facing experiences. This creates operational risk that no serious business can absorb. There should be a mandatory 48-hour removal period with a clear system notice stating that the vendor has chosen to discontinue the relationship, allowing retailers time to remove products cleanly and protect their storefront and customers.
Additionally, the margin structure on Collective is fundamentally misaligned with standard retail economics. Margins in the 10–20% range are not feasible. In traditional wholesale and dropship models, retailers operate at 30–50% margins, sometimes paired with a dropship or handling fee. Retailers are responsible for customer acquisition, marketing spend, customer service, chargebacks, returns, and brand reputation. Vendors benefit from reduced operational burden and expanded reach, yet Collective enables pricing structures that shift nearly all risk to the retailer.
Collective has undeniably made distribution easier for suppliers, but ease of operation should not come at the expense of retailer sustainability. Making fulfillment and exposure easier while simultaneously eroding retailer margins is not a viable or ethical long-term model. There should be enforced minimum margin standards (at least 30–50%) for vendors on Collective, or those vendors should not be eligible to participate.
Without protections around sudden removal and without realistic margin requirements, Collective disproportionately benefits suppliers while undermining the businesses that actually interact with and support the end customer.
The only complaint I have is that the return process is clunky. When a customer submits a return - it needs to go back to the brand (not our store). It doesn't require the brand to upload a return label immediately. Therefore I have customers contacting me for the label- and I sound awful telling them that I, as the store owner, can't upload it. Then they are left skeptical because the customer doesn't (and honestly shouldn't) have to know how we are working as a drop ship business through Collective. I think it should be set up to force a return label to be created on the spot. I have to reach out to the brand and bug them to upload the labels for my customers in most cases.
Thank you for the feedback! We understand the frustration. Note that as the retailer you can choose to accept returns and share returns labels yourself, and then send them back to the supplier. Merchants who go this route often choose to use a 3P returns app to assist, see documentation: https://help.shopify.com/en/manual/online-sales-channels/shopify-collective/retailers/policies/returns#app-returns-policies
We would also recommend confirming this change with your suppliers beforehand.
Get app... it is working well... the only issue I have is a shopify Design issue and I don't know how to change it.
When customers place orders, many suppliers have marketing programs that follow up with customers on the order and on future marketing. Because the order is through our store, all of those emails come to us... they don't go to the actual customer, and our inbox gets stuffed with basically junk emails... Not sure if/how this cna be stopped, or if there's a way to pass it through to the actual customer. But it would be greatly appreciated. I know there would be a lot of moving parts ( so to speak) to make this happen, but I can't be the only person dealing with it.
Thanks for the Reply... Maybe Shopify could send out info to those participating in the Collective and tell/ask them not to market to Collective orders... I think it would carry more weight coming from Shopify.
Thank you for the feedback! You are correct that this is likely related to the marketing programs that suppliers have setup to automatically run when new orders are created. Our recommendation is to ask your supplier to review their email automations and see if they can apply some sort of exception or segmentation to Collective orders. We do not pass the customer email to the supplier, as the retailer is considered the merchant of record and owner of the customer relationship.
Love the app, it allows me to run the online store of my dreams. Could use some fixes to sorting products to import. Too many suppliers have 0 stock items listed and shifting through them is frustrating.
This app is bulky. Hard to use. I can't find products from businesses that I would like to sell. There are too many "pages" to go through to find what I am looking for. I just want to be able to find the products I want on my website and be able to negotiate margins with brands, especially if we are already working with them for a specific margin, I would like to let a brand know that.
This app is great for small businesses like mine that can't afford a lot of inventory but need good quality products for their website!
It’s easy to find suppliers that fit my brand, and the instant imports option makes bringing products into my shop effortless. Thanks to Shopify Collective, I’m able to build a store that truly reflects my standards and vision.
Shopify Collective has been a game-changer for our marketplace. It makes onboarding new brands effortless, keeps inventory perfectly in sync, and allows us to expand our American-made catalog with confidence. It’s streamlined, reliable, and essential for how we run our business.
It would be great if you could figure out a way to let different currencies collaborate. Canada has a very limited amount of suppliers compared to other world regions and I feel like we are missing out extensively on great partnership potentials through such an easy way to collaborate.
Additionally, it would be nice if suppliers had to give a reason before removing you. I have had a couple just randomly delete and it really leaves you scrambling. In these instances I can't even pinpoint why it happened either and its good to be able to get feedback.