What are customer tags?

A Customer Tag is used to categories or organise customers into groups. Customer tags can be used to control which customers are able to use certain discount codes. Tags can also be used to prevent a customer from accessing a particular area of the site or revealing/hiding certain pages based on the customers tags. However, most merchants used customer tags to segment their customers into marketing lists based on their purchase behaviour.

What does Customer Tagger do?

Customer Tagger will read information about the order and then apply an auto tag against the customer record. A merchant can create rules in the tagger to tag customers based on what they buy, how much they spend and much more.

These auto tags can then be used to segment marketing lists, control access or manage discounts, as described above.

What rules can I create to auto tag customers?

Tag Customers based on...

• products/variants purchased
• collections they buy from
• how much they spend either in an order or lifetime spend.
• how many times they have ordered on your site.
• when they abandoned their cart
• when they create an account
• when they use a specific discount code
• if they order using a specific email domain
• the tags of the products they order
• the product vendors within their order
• which POS location they buy from
• their existing customer tags
• their shipping address postcode/zipcode
• their billing address postcode/zipcode
• their shipping or billing country
• their shipping or billing county/state
• the sales channel the buy on
• the UTM Campaign they converted from

Applying your customer tag rules to past orders in bulk

Once you have setup your rules you can then apply them to all the orders within your Shopify store. This allows you to manage customers in bulk. Backdating rules means you can quickly bulk add tags to customer records and prepare quickly for email segmentation.

Auto remove tags using tag expiry

Some rules in Customer Tagger will allow you to set a timed expiry against the tag. This means after X days the tag is removed if they don't perform a certain action in that time.

Why auto tags save valuable time

Using our tagger rules and applying auto tags to customers allows you to setup a segmentation system where customers fall automatically into marketing lists. It removes the need to manually group and manage customers as you can use the tags to trigger email automations from your email service provider - ask us how we can help save you time using customer tagging.