dexter : Price A/B Testing

dexter : Price A/B Testing

by aarzoo

Find the right price, automatic A/B testing in one click.

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Deploy in one click

One click deployment for your pricing experiments. We will split traffic on page. No complex changes on Shopify or your Facebook/Google ads.

Track orders and results

Continuously track your original and experimental price and see which one is bringing in better conversion.

Find the optimum price

Find the right price for your products. Compare prices to discover the price at which you can maximise your revenue and profits

About dexter : Price A/B Testing

dexter helps you find the right price to sell your product at.

In a few simple steps, dexter will help you set up an alternate price to show to 50% of your shoppers, and monitor revenue coming from your original price as well as your experimental price.

We will:

  1. Make sure that a completely random and normalised fraction of visitors are shown each price
  2. Track the revenue coming in from each price point, continuously so that you can see which price point works
  3. Stop the experiment whenever you think you have sufficient confidence in the results

A/B testing can help you find the price at which you can maximise your revenue and profits. A/B testing for your store can be hard, you will need to deal with at least the following problems:

  1. Need to create variants of the same product
  2. Need to manage which variants show up (and where), hiding variants from shoppers
  3. Managing traffic splits to each of the price points
  4. Managing Facebook ads to deliver similar traffic to each price point, often needing to run multiple campaigns in parallel

Big e-commerce players constantly tweak their price, in order to run their business at optimum levels. Get that power for your Shopify store, install dexter and see your business grow.

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Free Forever Plan


  • 1 experiment with 20 orders, every month.

  • Deploy price in one click.

  • Even traffic splits.

  • 14-day Booster Plan Trial for Free.

Booster Plan


  • Unlimited price experiments with unlimited orders.

  • Deploy price in one click.

  • Infinite experiment history.

  • Even traffic splits.

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

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