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Dexter ‑ Product Price AB Test

Increase revenue by A/B testing product prices.

Free to install. Additional charges may apply.

Key values section

Set up and deploy instantly

Launch a price test with a single click in a jiffy. URLs stay the same – you don’t need to make changes on Shopify or Google/Facebook ads.

Create custom traffic splits

You can effortlessly control your tests with custom traffic splits be it a 50:50 split, a 75:25 split or a 90:10 split.

Conclusive data & tracking

See which price is doing better in a single glance. We also tell you when you have enough data for a conclusive winner!

App details

Dexter ‑ Product Price AB Test

Dexter ‑ Product Price AB Test

Increase Profits & Maximize Revenue w/ Price Testing

Looking to level up your monthly sales without spending thousands of dollars on marketing campaigns? Use Dexter to find hidden revenue with price A/B testing.

Top Shopify Plus brands like Usual Wines, Look Optic, The Harvard Shop, and Bettr use the app to unlock hidden and unrealized revenue.

The best part?

Dexter is one of the very few apps that let you price test a product simultaneously in a given period of time whereas others do basic AB tests – v1 for week 1, v2 for week 2, and so on.

Here’s how to launch a test in 3 steps:

(1) ​Pick a product (2) Decide how much you want to increase (or decrease) the price (3) Pick what fraction of visitors should see the test price

Top features

  1. The PDP URL stays the same. You needn’t change anything in Shopify or your Google/FB ads.
  2. Dexter is compatible with remarketing & cart recovery – users will see the same price throughout the test.
  3. It’s the most accessible & most user-friendly tool to test prices. You just deploy with one click and chill; we do the rest.
  4. Easy-to-understand analytics. Nothing complicated here – we monitor the revenue per 100 visitors to tell which price is doing well at a glance.
  5. These tests are of statistical significance so you don’t run price tests for the sake of it.
  6. We value your time. So, during your first test, we’ll verify whether Dexter is compatible with your Shopify theme within 30 minutes.
  7. Not a feature but we have excellent support – check our reviews to see what our customers are talking about our support team.

FAQs

  1. What is price testing? Simple. You simultaneously divide a pre-defined percentage (50-50 or 90-10) of your store's traffic to show them different prices. This way you can determine which price results in higher revenue.

  2. Is it safe to test product prices? Yes, multiple brands use Dexter to price test their products every day. Marginal changes in price seldom affect the sales of good products, but often have a substantial impact on the profits you take home.

  3. What type of products are best to run price tests on? Pick a product that has steady visitors and sales. This is where you can quickly unlock hidden revenue.

  4. Are there any limitations to the app? Although we strive for perfection, there are a couple of limitations:

  5. Due to the way Google Shopping treats price on the page, sometimes the price split tests might not work (this is the case for all price AB test apps)

  6. We don’t support products with >40 variants.

We are a small team, here to help you manage your price to maximize your revenue and profits!

Launch date

Dexter ‑ Product Price AB Test

Dexter ‑ Product Price AB Test

Increase Profits & Maximize Revenue w/ Price Testing

Looking to level up your monthly sales without spending thousands of dollars on marketing campaigns? Use Dexter to find hidden revenue with price A/B testing.

Top Shopify Plus brands like Usual Wines, Look Optic, The Harvard Shop, and Bettr use the app to unlock hidden and unrealized revenue.

The best part?

Dexter is one of the very few apps that let you price test a product simultaneously in a given period of time whereas others do basic AB tests – v1 for week 1, v2 for week 2, and so on.

Here’s how to launch a test in 3 steps:

(1) ​Pick a product (2) Decide how much you want to increase (or decrease) the price (3) Pick what fraction of visitors should see the test price

Top features

  1. The PDP URL stays the same. You needn’t change anything in Shopify or your Google/FB ads.
  2. Dexter is compatible with remarketing & cart recovery – users will see the same price throughout the test.
  3. It’s the most accessible & most user-friendly tool to test prices. You just deploy with one click and chill; we do the rest.
  4. Easy-to-understand analytics. Nothing complicated here – we monitor the revenue per 100 visitors to tell which price is doing well at a glance.
  5. These tests are of statistical significance so you don’t run price tests for the sake of it.
  6. We value your time. So, during your first test, we’ll verify whether Dexter is compatible with your Shopify theme within 30 minutes.
  7. Not a feature but we have excellent support – check our reviews to see what our customers are talking about our support team.

FAQs

  1. What is price testing? Simple. You simultaneously divide a pre-defined percentage (50-50 or 90-10) of your store's traffic to show them different prices. This way you can determine which price results in higher revenue.

  2. Is it safe to test product prices? Yes, multiple brands use Dexter to price test their products every day. Marginal changes in price seldom affect the sales of good products, but often have a substantial impact on the profits you take home.

  3. What type of products are best to run price tests on? Pick a product that has steady visitors and sales. This is where you can quickly unlock hidden revenue.

  4. Are there any limitations to the app? Although we strive for perfection, there are a couple of limitations:

  5. Due to the way Google Shopping treats price on the page, sometimes the price split tests might not work (this is the case for all price AB test apps)

  6. We don’t support products with >40 variants.

We are a small team, here to help you manage your price to maximize your revenue and profits!

Launch date

Free to install

$3.99/100 visitors. Multiple tests for any length of time. The app counts visitors irrespective of page type.

Reviews

4.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 93% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 3% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • Flocon Suisse™ - Tous droits réservés

    Location France
    Time spent using app 1 day

    Very responsive team, I use this application on all my clients stores and we get great results together Thank you Dexter!

  • Rosy Soil

    Location United States
    Time spent using app 28 days

    Amazing customer service! They went above and beyond to resolve our issues and ensure our test was working correctly

    Developer reply
    September 12, 2022

    Hi Rosy Soil! We are so happy to have helped you with your price tests! BTW, you helped us. Through learning about your brand, we found you at a local store (Native Poppy, in San Diego). Thank you for helping us keep our plants alive and well!!

    Shoot us a note if you need help with any more tests!

  • HSH™

    Location Belgium
    Time spent using app 3 months

    Really good app, the support was really great. I had difficulty setting up my a/b testing because of my theme but with the help of support it went quickly! Thanks to Ella for her help

    Developer reply
    June 22, 2022

    HSH friends, thanks for this review. Ella had a blast helping you. It seemed like she went above and beyond to help you not only with our app, but to help you troubleshoot some funky issues outside of our app! We hope this service made you smile!

    thanks for using Dexter!

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