The download tracker provides full analytics on user downloads on your shop.
One key missing feature in Google Analytics is the ability to see a report on downloads your users perform (at least without coding). This app provides that feature.
Downloads are a key marketing metric. Important download types to track are whitepapers, product PDFs and datasheets, among others.
If you are running campaigns, you can see how many downloads are being driven by them. In addition, you can also segment the downloads by dozens of other attributes, including:
In addition, you can export this data into CSV format.
The Downloads app accomplishes this by integrating a small script on your site, which will not cause any blocking or performance issues.
The Downloads app is provided by TrueStats.com, which is an ecommerce-focused analytics product that specializes in campaign fraud detection.