The download tracker provides full analytics for user downloads on your shop.
One key missing feature in Google Analytics (at least without coding) is the ability to see a report on downloads your users perform This app provides that feature.
Downloads are a key marketing metric. Important download types to track are whitepapers, product PDFs, and datasheets, among others.
If you are running campaigns, you can see how many downloads are being driven by them. In addition, you can also segment the downloads by dozens of other attributes, including:
In addition, you can export this data into CSV format for Microsoft Excel and other applications.
The Downloads app works by integrating a small script on your site, which will not cause any blocking or performance issues.
The Downloads app is provided by NS8 and NS8 Complete Storefront Protection, which is an ecommerce-focused analytics & fraud protection product that specializes in campaign fraud detection, order fraud protection, and reputation monitoring.