Dropit Auctions

Run fast and competitive reverse auctions with Dropit, where hype-driven demand fuels customers to win and buy their desired item. A uniquely epic customer experience like no other. Your customers experience FOMO in real time, competing in the race to buy, while you watch your sell-through soar.

Designed to handle thousands of customers, sit on the edge of your seat and let Dropit dynamically create and manage fast and competitive reverse auctions and high demand transactions.

Once the drop starts the theatre begins. The clock will tick down 60 seconds as your customers watch the price fall triggering them into action. There can only be one winner - the first customer to click BUY NOW wins the drop auction and is moved through to checkout to purchase at their bid price – provided it is above your reserve price.

Applicable across all kinds of goods and services, from rare items, to the latest trending products, to everyday sale goods, let Dropit drive hype, urgency, and sales through the thrill of the chase and the excitement of the win.

How it works

1. Simple setup – No development needed for Shopify stores. Runs via an iframe on a Shopify page. Checkout is handled via your Shopify checkout.
2. Tailor your drop auctions – Select a product from your catalogue, the reserve price (the lowest price the product will drop to) and select the start time.
3. Ready, set, drop – Watch the hype and FOMO build as the auction drops from your set price to your hidden reserve.
4. Secure the product – There can only be one winner - the fastest customer to choose their price and select buy now wins the right to purchase the product.
5. Bingo! - The winning customer is sent to checkout to purchase the product at the winning price.
6. Unsuccessful viewers get sent to the next auction to propel conversion and revenue.