emarketing

Dynamic Repricing (Google Automated Discounts)

Price: Free

Key values section

Maximize your Revenues

The right Product Pricing is one of the most crucial factors influencing the success of your web store.

The perfect Pricing

The Dynamic Repricing by Google ("Google Automated Discounts") enabled by emarketing optimizes automatically 24/7 all product prices.

Repricing by Google

Become a part of Google's Automated Discounts program for optimized prices on Google advertising channels like Google Shopping.

emarketing

emarketing

Munich-based emarketing AG offers a cloud-based software solution for the e-commerce sector.

Via the emarketing cloud platform, online merchants promote their products easily and without expert knowledge on:

Google Shopping Microsoft Bing Meta, i.e. Facebook and Instagram

The emarketing plugin takes care of all the technical tasks, such as creating and updating the product data feed and installing conversion tracking for Google Ads, Microsoft Ads and Facebook & Instagram.

In the emarketing account, Google Smart Shopping campaigns, Microsoft Bing campaigns and campaigns on Facebook & Instagram (retargeting, lookalike, cross & upselling) can be set up quickly and easily. All campaigns are automatically and continuously optimized to generate the best possible sales. The emarketing dashboard provides detailed information on all product and performance data. In addition, various tools are available to analyze and improve your own competitiveness: The emarketing price comparison shows the competitor prices on Google Shopping and Amazon for one's own product range and names the cheapest competitor in each case. The results of this price comparison can be used to optimize the product selection for campaigns so that, for example, only products that can be offered at a competitive price are advertised.

Google’s Automated Discounting is a repricing tool using algorithmic data to optimise prices for each merchant to maximise their gross profit.

It works by identifying products and defining the desired min/max price ranges in order to calculate the optimal discount using real-time signals such as, market prices, price elasticity, seasonality trends, estimated delivery day, brand, etc. to optimise seller ROAS.

Launch date

Integrates with

  • Google Ads
  • emarketing Platform
  • Google Merchant Cent
  • Instagram
  • Facebook Ads
emarketing

emarketing

Munich-based emarketing AG offers a cloud-based software solution for the e-commerce sector.

Via the emarketing cloud platform, online merchants promote their products easily and without expert knowledge on:

Google Shopping Microsoft Bing Meta, i.e. Facebook and Instagram

The emarketing plugin takes care of all the technical tasks, such as creating and updating the product data feed and installing conversion tracking for Google Ads, Microsoft Ads and Facebook & Instagram.

In the emarketing account, Google Smart Shopping campaigns, Microsoft Bing campaigns and campaigns on Facebook & Instagram (retargeting, lookalike, cross & upselling) can be set up quickly and easily. All campaigns are automatically and continuously optimized to generate the best possible sales. The emarketing dashboard provides detailed information on all product and performance data. In addition, various tools are available to analyze and improve your own competitiveness: The emarketing price comparison shows the competitor prices on Google Shopping and Amazon for one's own product range and names the cheapest competitor in each case. The results of this price comparison can be used to optimize the product selection for campaigns so that, for example, only products that can be offered at a competitive price are advertised.

Google’s Automated Discounting is a repricing tool using algorithmic data to optimise prices for each merchant to maximise their gross profit.

It works by identifying products and defining the desired min/max price ranges in order to calculate the optimal discount using real-time signals such as, market prices, price elasticity, seasonality trends, estimated delivery day, brand, etc. to optimise seller ROAS.

Launch date

Integrates with

  • Google Ads
  • emarketing Platform
  • Google Merchant Cent
  • Instagram
  • Facebook Ads

Reviews

2.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    53% of ratings are 5 stars
  • 4 of 5 stars
    7% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
    0
  • 2 of 5 stars
    0% of ratings are 2 stars
    0
  • 1 of 5 stars
    40% of ratings are 1 stars

ModernTribe

Location United States

DO NOT USE THIS APP. This app is created so many problems for us and costs us tens of thousands of dollars and hours of time. Shopify confirmed that it created duplicates of products, changed other products to out of stock that were in stock, which took us hours to fix and lead to lost sales. Even worse, the tracking it installed showed twice as many sales as were true, which caused us to way overspend on ads based on this inaccurate data. When I emailed them about this issue, NO ONE REPLIED. There are 6 or 7 people on the email chain and I emailed 3 times. Nothing. Terrible product and service.

Onlineshop mit Qualität und Präzision.

Komplette Abzocke, 0 Verkauf durch emarketing, Geld zurück Garantie konnte keiner weiterhelfen, für alle denen 200€ im Monat viel Wert sind und nicht in den Müll werfen wollen würde ich es abraten

Developer reply

October 11, 2021

Leider hat dieser Nutzer nicht verstanden, dass emarketing keine Produkte verkauft. Über die emarketing-Plattform können Produkte aus dem Shop importiert und zu Google, Facebook etc. hochgeladen und dort beworben werden. Dies hat auch funktioniert, Werbung wurde geschaltet, Nutzer haben daraufhin den Shop besucht. Wenn Nutzer anschließend nicht kaufen, kann das verschiedene Gründe haben, die Bewerbung der Produkte hat aber einwandfrei funktioniert. emarketing hat versucht, dem Nutzer Tipps zu geben, um den gewünschten Erfolg zu erzielen. Beispielsweise wurde vom Nutzer eine viel zu hohe Produktanzahl mit einem sehr niedrigen Budget beworben. Dass Systeme, die auf machine learning basieren, Daten benötigen, um Kampagnen zu optimieren, wurde mehrfach und ausführlich erklärt, vom Nutzer aber in keiner Weise angenommen. Sämtliche Beratungsangebote an den Nutzer blieben entweder unbeantwortet oder wurden ignoriert. Wer so handelt, wird seinen Shop niemals erfolgreich betreiben können. Wir wünschen trotzdem viel Erfolg!

Linger(y)

Excellent App. I am very happy. All was working well. I am also using the Repricing functionality (Google Automated Discounts). The emarketing team was providing a proper support and gave the right advises. My ROAS increased by 30%.

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