Faraday Personas & Insights

Faraday Personas & Insights

by Faraday

Everything you need to know about the customers you love.

5.0 of 5 stars(1 review)

Your very own personas

We use machine learning to discover unique clusters within your customer base.

Learn what works

Track sales by persona over time, so you can see which efforts resonate with whom.

All data included

This app includes rich consumer profile data on U.S. adults.

About Faraday Personas & Insights

Personas and Insights App for Shopify

The Faraday App for Shopify gives you everything you need to know about the customers you love. The app uses our prediction engine to reveal the distinct personalities you’ve grown your business around and learn how to truly connect with them.

Faraday + Shopify

Faraday’s seamless integration with Shopify’s platform allows us to pull your store’s transactional data to build customer personas and deliver insights. We use both your shopper’s data and our Faraday Identity Graph of US consumers to enrich your data, enabling machine learning models to not only describe who your customers are today, but predict how they will behave in the future.




5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
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  • 1 of 5 stars
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Most recent reviews


Wow, this app is amazing. The first time I looked at the dashboard, I had a whole new appreciation for how to think about our customers. This has already become a valuable resource for our company, and it feels like we are just scratching the surface. With everything we can unlock using these insights, it's hard to imagine a company that wouldn't benefit from Faraday's app.