Your very own personas
We use machine learning to discover unique clusters within your customer base.
Learn what works
Track sales by persona over time, so you can see which efforts resonate with whom.
All data included
This app includes rich consumer profile data on U.S. adults.
About Faraday Personas & Insights
Personas and Insights App for Shopify
The Faraday App for Shopify gives you everything you need to know about the customers you love. The app uses our prediction engine to reveal the distinct personalities you’ve grown your business around and learn how to truly connect with them.
Faraday + Shopify
Faraday’s seamless integration with Shopify’s platform allows us to pull your store’s transactional data to build customer personas and deliver insights. We use both your shopper’s data and our Faraday Identity Graph of US consumers to enrich your data, enabling machine learning models to not only describe who your customers are today, but predict how they will behave in the future.
Most recent reviews
Wow, this app is amazing. The first time I looked at the dashboard, I had a whole new appreciation for how to think about our customers. This has already become a valuable resource for our company, and it feels like we are just scratching the surface. With everything we can unlock using these insights, it's hard to imagine a company that wouldn't benefit from Faraday's app.