Conversion Companion

Very insightful and thoughtful team. Enjoyed digging into the data and some actionable hypotheses around improving conversion. Worth talking to them for sure -- and getting an audit.

FERO delivers a level of insight and analysis that far surpasses what we've been able to achieve with our existing reporting tools—both within Shopify and through third-party partners.

Craig has played a key role in providing thoughtful feedback and proactively helping our team uncover deeper opportunities than we imagined. Rodrigo has also been fantastic, offering a comprehensive report on the customer blockers we're facing at checkout. Notably, the insights from FERO extend beyond the checkout experience, influencing broader aspects of our conversion strategy—from landing pages to email flows and overall communications.

Huge kudos to the FERO team and the incredible work they're doing!

Working with FERO has been very eye-opening. As a premium accessories brand, we’ve always prioritised the customer experience, but FERO helped us see what was actually happening at checkout. The audit revealed distinct behavioural groups in our shoppers (like casual vs. indecisive buyers), and the insights on how to tailor the checkout experience for each group are incredibly actionable. Highly recommend.

We’ve been working with Fero and Chris for a few months and I can highly recommend them!

Chris is super responsive and upfront about Fero's capabilities and his insights, which have been quite valuable in better understanding our consumer behaviors at the last step. The app has pulled a curtain aside that has helped guide how we could engage with our consumers better.

Great frontend for analysis - fantastic team for support.

The team have been fantastic at sharing insights on checkout abandonment, helping us in great detail to make changes and take the load off of our small team! We have so far seen positive uplifts from the changes we have made and looking forward to continuing the partnership.

Chris & Rodrigo have been immensely helpful in aiding our understanding of our customers' behaviour at checkout. They're really responsive when we have questions or feedback, and we've gained valuable insight into our Shopify checkout over the past few weeks!

We've been working with Fero for roughly a month so far and are already seeing improvements. Very hands on and in depth account support, and quick responses to enquiries. Super impressed!

Had a really great experience with Fero, specifically with Chris and Rodrigo. They put together a super detailed presentation diving into our own checkout abandonment data. Wasn't just generic stuff – they pulled out some genuinely insightful points about our specific situation that we hadn't seen before. Really impressed with the level of detail and how clearly they presented it. Definitely gave us food for thought and potential areas to improve. Big thanks to Chris and Rodrigo!

We've had the Checkout Companion running for two months now, and so far loving the results! Interesting for learning more about customer behaviour and recognising certain patterns. Recommended!

We’ve been collaborating with Fero for a few months now, and it’s been an excellent experience! Chris is highly responsive, transparent, and communicates effectively, offering valuable advice along the way. While we’re still in the process of gathering more data, the initial results are already very promising.