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Lift conversion. Run customer & product research. Collect zero party data. Consolidate your popups.
Forma is an easy customer research tool for Shopify merchants designed to drive conversion. Get data and insights from abandoned and converted customers on your brand, product, and more. Collect zero party data directly from your customers, and download real-time data to inform business & brand decisions. Forma adds customizable surveys to your product page that customers complete for a small discount, providing you instant answers to your biggest questions while enhancing customer experiences.
- Fully customizable survey builder so you can ask your most pressing questions
- Access to your customer data in the admin portal, with option to export (CSV)
- Works directly with your theme with customizable CTA/survey style, format, text
- Full access to a survey and question library across brand and product topics
- Lightweight and integrated directly into Shopify admin with easy setup
- Highlights
- Works with the latest themes
Languages
English
Works with
Categories
Pop-up types
Managing pop-ups
Form customization
Submission management
Pricing
Starter
Free
- 20 survey submissions per month
- Full data access & export (CSV)
- Full access to question library
- In-app chat for support & guidance
Unlimited
$19.99 / month
or $200/year and save 17%
- Unlimited usage on all your products
- Full data access & export (CSV)
- Full access to question library
- In-app chat for support & guidance
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Reviews (2)
- 100% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
Forma has become our go-to app for doing product research. We quickly got insights on the right price points and also what items are optimal for bundling and cross-sell.
Amazing app! Has helped drive conversion, and provides new customer data around our brand, product, pricing, and more. We appreciate the pre-loaded survey questions that are easily customizable, and how easy it is to install and use.
Support
App support provided by Forma.
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View personal data:
Customers, store owner
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Customers
Name, email address, phone number, physical address, geolocation, IP address, browser and operating system
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, discounts, Online Store
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Edit customers
Customer data
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Edit products
Products or collections
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View orders
All order details for the last 60 days
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View and Sync Discounts
Discount codes and promotions
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Edit your Online Store
Metaobject definitions, metaobjects, or theme
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