Powerful new features, services and plugins for your Shopify store

All Apps / Tools / Handle SEO

Handle SEO

Handle SEO

Developed by Easy IT Is

Price: $10.00 Free Trial: 1 days More info
  • Update product handles
  • Mass fix
  • Worry free product updates

With a growing number of online stores, what's the best way to get noticed? SEO is the answer. Products listed on Shopify stores depend upon a few important and often ignored attributes of a product which includes the product title and URL handle - these can be seen at the bottom of any product screen. The URL handle itself needs special attention as it is what appears to the users on their browser's address bar and can be misleading to search engines if wrong. Also a wrong URL handle can get embarrassing if it bears no resemblance to the product.

A frequent cause of products ending up with wrong handles is due to creation of products as a copy of another product. For example, if you first create a product called Red Hat, Shopify will assign it the handle red-hat and the product web address will be https://your-store.myshopify.com/products/red-hat. Now if you copied this product to another one and changed the title to Blue Hat after the product is created, Shopify will keep the handle as copy-of-red-hat which corresponds to the original title after copy.

Or it may happen that once you create the Red Hat you come back and change the title to Super Red Hat. Since product title updates do not automatically trigger handle update, you may end up with a title-handle mismatch.

This is where Handle SEO can help by handling your product handles. Just run the app to see a list of products with mismatching handles. Click on a product to visit its page to fix the handle or hit the Fix It button at the top of the page to fix all products to recommended titles.

If your store has a large number of products we recommend using the new background modes which can Analyze and / or Fix the product handles in the background and send you an email with the results.

Please note that the app works only for English language titles and handles.

    See what our users are saying:
  • "must to have...saved a lot of time"

  • "had no idea how many handles didn't match our titles...saved us hours of work"

Hope you like the app. Please feel free to send us your feature / app suggestions.

A word about the 1-day trial period : Currently, for one-time application charges, Shopify applies the charge immediately. But after installation, within a day, if you find for some reason that the app is not useful, please feel free to write to us to request a full refund.

Handle SEO reviews

  1. 5 stars (2 reviews)
  2. 4 stars (0 reviews)
  3. 3 stars (0 reviews)
  4. 2 stars (0 reviews)
  5. 1 star (0 reviews)

This is a must to have when you manage a huge inventory with constant audit changes... Support was amazing, replied with an hour.. Updated all items within minutes and saved a lot of time to have my employee go thru each item to update...

Thanks for creating this for us

FYI - You won't be able to update all items at once, you have to do it in increments of 50 which is not a headache if you weigh the amount of manual work to re update the Handles... Reason for limit is Shopify Server Limitation


Had a little trouble with the app in the beginning but I think that may have been due to having so many products in our store. The support that we received from Shipra was outstanding though. Always answered emails and didn't stop working on it until the issue was fixed. The app does exactly what it says it will too. We had no idea how many handles didn't match our titles. It saved us hours of work if we had to go in and manually fix everything ourselves. Even if you think your store doesn't have errors in the handles, download this app to double check. It definitely surprised us and fixing it so quickly is awesome. Thanks for all your efforts, Shipra!!

1 days

Support & Sales

Easy IT Is
Get Support


  • Large
  • Thumb
  • Thumb

Are you a developer? Become a Shopify Developer or submit your app.