Holdout ‐ A/B Testing & CRO

Holdout ‐ A/B Testing & CRO

Pricing
From $79/month. Free trial available.
Rating
0.0 (0 Reviews)
Developer
Swicelso OÜ

Featured images gallery

Every decision gate, and what is still missing to call a winner
  • Results screen comparing both versions of a product page
  • Create a test by picking an element and writing the new version
  • List of winning changes, each with a roll back button
  • Every decision gate, and what is still missing to call a winner
  • Results screen comparing both versions of a product page
  • Create a test by picking an element and writing the new version
  • List of winning changes, each with a roll back button
  • Overview listing every running test and its status
  • Review and launch screen showing audience, traffic and gates
  • Results broken down by device and by country

Test storefront changes safely and ship a winner only when the data supports it.

Holdout runs A/B tests on your storefront without touching theme files. Describe the change you want, preview both versions, choose the audience and the goal, then launch. It measures conversion rate, revenue per visitor, add-to-cart and order value, and applies the winner as a runtime rule you can roll back at any time. Every test is held to a minimum duration and a calibrated threshold. When the data falls short, Holdout says so instead of naming a winner.

Holdout runs A/B tests on your storefront without touching theme files. Describe the change you want, preview both versions, choose the audience and the goal, then launch. It measures conversion rate, revenue per visitor, add-to-cart and order value, and applies the winner as a runtime rule you can roll back at any time. Every test is held to a minimum duration and a calibrated threshold. When the data falls short, Holdout says so instead of naming a winner. more
  • No theme code. Changes run at display time and leave nothing behind.
  • Promotion stays locked until duration, volume and data checks all pass.
  • Roll back to the original version in one click, at any point in the test.

Languages

English

Works with

Categories

Pricing

Choose the plan that best fits your business.

Starter

$79 / month

or $624/year and save 34%

Features

  • Every test type, price tests included
  • 20,000 tested visitors / month
  • 3 concurrent tests
  • 200 AI suggestions / month
  • Data exports

14-day free trial

Growth

$149 / month

or $1,188/year and save 34%

Features

  • Every test type, price tests included
  • 100,000 tested visitors / month
  • 10 concurrent tests
  • 1,000 AI suggestions / month
  • Segment analysis and data exports
  • Guided onboarding call

14-day free trial

Pro

$349 / month

or $2,784/year and save 34%

Features

  • Every test type, price tests included
  • 400,000 tested visitors / month
  • 50 concurrent tests
  • 5,000 AI suggestions / month
  • Segment analysis and data exports
  • Guided onboarding call
  • Monthly review of your running tests
  • Priority support, same business day

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

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Support

App support provided by Swicelso OÜ.

Resources

Developer

Swicelso OÜ

Tallinn, EE

Launched

September 28, 2026

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Device and activity data

  • Device and activity data

    Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

View staff and contributor data:

Store owner

  • Store owner

    Name, email address, phone number, physical address

View and edit store data:

Customers, products, orders, discounts, store analytics, Shopify Functions, Online Store

  • View customers

    Browsing behavior

  • View products

    Products, collections

  • Edit orders

    All order history for the last 60 days

  • Edit discounts

    Discount codes and promotions

  • Edit store analytics

    Web pixels

  • Edit Shopify Functions

    Delivery customizations

  • View Online Store

    Theme

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