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We wanted to get started with influencer marketing recently, and quickly found that trying to do it ourselves, manually, was extremely time consuming and difficult. This app pays for itself many times over by making the process of finding the right influencers in your niche like 100x faster than trying to scour through the social media profiles one by one and adding them into a spreadsheet or something. The search features in here are second to none, really impressive what they have built.
Beyond that the app has a bunch of internal tools that help you reach out to the influencers using your own email, keeps all the communication threads in one place and helps you track the status of the deals. They even have a built in affiliate system so you can reward the influencers who are driving sales, and can track which ones are actually sending you real customers.
We opted for an upper tier plan where the Influencer Hero team provided a done for you service to help us find and reach out to the accounts we wanted to work with and they did a great job with this. Genuinely saved us 100's of hours.
Even if you're just using the software and handling the outreach by yourself I couldn't recommend this app more highly, I do not understand how people manage these sort of influencer marketing campaigns without a tool like this (I guess the alternative would be to hire a part time or nearly full time person to do it - even them, I'd empower them with this app for sure).
If you're going to try your hand at influencer partnerships this is the gold standard right here!