
InnexDATA ‑ Tracking with GTM
- Pricing
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Free to install
- Highlights
- Use directly in Shopify admin
- Works with the latest themes
- Rating
- 5.0 (6)
- Developer
- Instilla Srl
Featured images gallery

Connect, map, and track your eCommerce with advanced tagging and tracking capabilities through GTM
InnexDATA simplifies the connection between your Shopify eCommerce and Google Tag Manager, offering an easy and effective solution for tracking and optimizing store performance. With just a few clicks, you can download pre-configured tags, set up advanced tracking, and start monitoring user behavior, conversions, and campaign data. The app is designed to be user-friendly, requiring no technical skills, and provides access to complete DataLayers, supporting both Client-Side and Server-Side.
- Simplicity: Easily configure tracking without technical skills or complex setups
- Flexibility: Supports both Client and Server Side tracking for accurate data
- Efficiency: Quickly download preconfigured tags and access complete performance
- Highlights
- Use directly in Shopify admin
- Works with the latest themes
Languages
English
Works with
Categories
Customer behavior
Marketing and sales
Pricing
Starter Data
Free to install
0,20$ cost per additional order
- 80 orders per month
- Access to complete datalayers
- Checkout management also for non-plus
- Onboarding support via chat
- Basic GA4 Google Tag Manager Template
Pro Metrics
$100 / month
0,15$ cost per additional order
- 1000 orders per month
- Access to complete datalayers
- Checkout management also for non-plus
- 1 hour of on-boarding support on demand
- Advanced Google Tag Manager Templates
Infinite Insights
$300 / month
- Unlimited orders per month
- Access to complete datalayers
- Checkout management also for non-plus
- 1 hour of on-boarding support on demand
- Advanced Google Tag Manager Templates
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Reviews (6)
- 100% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
We were struggling to properly track our paid campaigns — Facebook Ads, Google Ads, and even GA4 — the attribution was a mess. Innex DATA completely changed that. Within a few clicks, we had reliable event tracking and could finally match ad spend to conversions. The prebuilt GTM container was a huge time saver. Highly recommended for anyone who’s tired of guessing what’s working.
I don’t have a technical background, and honestly, I was nervous about setting up GTM for my Shopify store. But Innex DATA made it super simple. The onboarding was clear, and I had my tags firing correctly within 20 minutes. Love that it supports both client and server-side tracking — finally getting more accurate data in GA4. Total game-changer for our analytics.
As a performance marketer, I rely on data to optimize campaigns — and bad data costs money. Innex DATA gave us clear visibility into what’s working. The setup was faster than expected, the GTM templates were plug-and-play, and we finally stopped wasting hours trying to debug GA4. If you care about scaling your eCom brand profitably, this app is a no-brainer.
InnexDATA made it incredibly easy to connect our Shopify store to Google Tag Manager. We were up and running in minutes — no coding needed!”
The prebuilt tags were a game changer. We didn’t have to waste time setting up events from scratch — everything just worked.
Support
App support provided by Instilla Srl.
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View personal data:
Customers, store owner
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Customers
Name, email address, phone number, physical address, IP address, browser and operating system, browsing behavior, client ID cookie
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, store analytics, Online Store
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View customers
Browsing behavior
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Edit store analytics
Pixels
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View your Online Store
Theme
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