Ad Spend Tracker ‑ InsightIQ

What stood out immediately with Insight IQ is how it simplifies complex data into clear decisions. Instead of digging through multiple dashboard, everything is centralized and interpreted for you. The platform highlighted discrepancies between our ad channel reporting and actual store performance, which helped us rebalance spend with more confidence.
Setup was quick, and the insights started kicking in almost instantly. It's become a core part of how we manage performance now.

We brought Insight IQ in mainly to sanity-check our attribution, but it ended up changing how we think about performance altogether. The biggest value for us has been understanding what’s actually incremental versus what’s just being over-attributed across channels. We had a few campaigns that looked strong in-platform but weren’t contributing nearly as much net new revenue as we thought.
The “True Blended ROAS” view is probably the most useful metric we look at now. It’s simple, but it forces you to operate off reality instead of platform-reported numbers. Once we started using that as our baseline, a lot of our previous decisions didn’t hold up.
What I also like is how the insights are framed. Instead of dumping data on you, it flags specific things worth paying attention to—whether that’s inefficiencies or opportunities. It’s not overly noisy, which makes it easier to actually stay consistent with checking it.
Setup was straightforward, and we had everything connected pretty quickly. Within a few days, we were already making small adjustments based on what we were seeing.
Overall, it’s helped us move from “this looks good on paper” to “this is actually driving profit,” which is a big shift.

The 'True Blended ROAS' feature is a game-changer for retail brands. We were making major budget decisions based on inflated platform numbers until Insight IQ showed us our true performance was nearly 80% lower than reported due to deduplication issues. Since using the platform, we’ve been able to reduce our reporting overhead by 60% and accelerate our data-driven decisions significantly. We’ve moved from reactive guessing to proactive optimization. For any e-commerce business doing over $1M, this isn't an optional tool it’s the foundation of your growth strategy. The 14-day free trial made it a no-brainer to test, and it proved its value in the first 48 hours.