- Give your store the advantages of the new JSON-LD markup and add your store to Google's Knowledge Graph with a single click
- Search engines and other services can extract detailed information about your store and products, regardless of theme changes
- Never worry about microdata or rich snippet SEO markup again - we automatically keep your store up to date with changing best practices
On this page:
- What's JSON-LD?
- What does this app do?
- Where can I learn more?
1. What's JSON-LD?
JSON-LD is a brand new way for websites to provide "structured data" to search
engines and other online services. It's championed by Google, and offers a much
deeper level of functionality to users than has been available previously.
So... what does "structured data" actually do?
Have you ever seen "enhanced" search results, with information like product
prices, average ratings, and availability status? That's a result of "structured
data" - Google being able to extract this detailed information from your site
and use that information to enhance what a users sees in their results.
Over the past year or so, you might also have noticed some sites with
information cards next to their search results, or with a site-specific
search box contained in their search result. These features are also enabled
through structured data, and form part of Google's Knowledge Graph.
How does structured data help my Shopify store?
If you're a store owner, it's in your interest to make it as easy as possible
for search engines and others to extract information about your store and
product range. To quote Google's Structured Data page:
When your web pages include structured data markup, Google (and other search
engines) can use that data to index your content better, present it more
prominently in search results, and surface it in new experiences like voice
answers, maps, and Google Now.
In plain language, setting up structured data on your Shopify store means your
products will be linked to in more places and be more likely to be clicked on in
search results.
Adding structured data to become part of Shopify's Knowledge Graph (something
only possible at the moment with JSON-LD) gives users searching for your brand
or product additional functionality that makes it easier to find you and what
you're selling.
Why is JSON-LD better than existing structured data markup like Microdata?
While reading the above, you might have thought; "Hey! My store already has
these rich snippets enabled, what gives?"
It's a fair question - in fact, many stores will already have some structured
data support through the use of alternative structured data solutions, namely
Microdata. Microdata provides structured data through the editing of
However, there are two keys limitations of the Microdata approach:
- There's no way to provide markup compatible with Google's Knowledge Graph,
meaning features like the Sitelinks Search Box won't be available to
users; - The metadata about your site and products is mixed in with the HTML code of
your Shopify theme, making it harder to maintain (and requiring more technical
knowledge to update).
2. What does this app do?
This app automatically gives your store the SEO benefits of JSON-LD without you
having to lift a finger (well, aside from clicking "Install"). As soon as you've
installed the app, search engines and other services will be able to extract
structured data from your store.
Additionally, as search engines and other services support more and more of the
features of JSON-LD, this app will automatically keep the markup on your store
up to date.
Why don't you have a trial period?
Unlike most apps on the Shopify App Store, JSON-LD for SEO only charges you a
one-time fee, rather than an ongoing monthly charge. As store owners
ourselves, we know how annoying it can be to constantly fork over money. As a
result, we decided to price this application at a fraction of the cost you'd
pay a developer to implement JSON-LD markup on your store.
Because you'll get the benefit of the application immediately, we think it's
fair to "bill" you for the work straight away -- just as if you'd hired a web
developer or Shopify Expert to do the work for you. Unlike hiring a developer,
though, the $69 you spend today entitles you to free updates and improvements
-- for life.
3. Where can I learn more?
If you'd like to learn more about us (the authors of this app), you can check
out the knowledge base on the Little Stream Software website. I'm more than happy to answer any questions you
have about the application or JSON-LD and rich markup in general - you can
email me right here.
JSON-LD for SEO reviews
Great app. Very easy to install. Some of my products already show price and in stock in the google search results. Very happy with this.
www.kerstinsnatureproducts.com
Great support. The app works beautifully.
Brilliant app! Easy to install and Eric is most helpful in answering your questions. Now awaiting eagerly to see the results
Not seen any result yet but as we all know, this is for the long game. Happy with the installation process, Eric seems good with support. Will report back in 6 months! www.sideroot.com
Very easy, installs itself. Customer service is fast and responsive.
Great app and great service. Eric caught an error in my theme that was unrelated to his app and helped me fix it.
I love it! First, I love the one-time fee. The recurring app fees can get a little spendy, appreciate this a lot!
Second - it WORKS!!! I've had the app installed for maybe a week and a half, and I'm already seeing my info showing up in Google as structured data. And then there is that "more results" link under my listing that takes me to...an entire Google page about my site. Amazing! My website traffic has definitely increase as well.
Also, Eric sends out occasional, super helpful and non-annoying emails. He is never trying to sell me anything, always offering helpful info. I could not be happier with this app.
Highly recommend it!!
Easy to install and fast, Eric is on the ball and checks in to make sure every thing went well... Now we wait for Google!
As soon as I saw this App and particularly the one-time fee + Dev's lifetime supervision I knew this was a must for our website. Being able to fully facilitate SERP with the conceptual data, not really structural data is where we find upgrading on the fee is outstanding! value. Thank you :D
*If you see our website you will see it is structured and labelled in a manner which is conceptual. Previous to JSON-LD data, this value going into the SERP would be completely irrelevant(structurally) and so not listed.
NOW! this data is going to be delivered and results that ARE relevant will be listed. This richness is something we value, whereas other websites who's business modeling is not so complex or conceptual, may not derive a lot of this type of value from it.(We service only Australia, so just to help others on info)
Wonderful app and outstanding Customer Service! Highly recommended
Olga @ The Southwestern Style
