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Developed by Little Stream Software

61 reviews
Price: $69.00 More info
  • Give your store the advantages of the new JSON-LD markup and add your store to Google's Knowledge Graph with a single click
  • Search engines and other services can extract detailed information about your store and products, regardless of theme changes
  • Never worry about microdata or rich snippet SEO markup again - we automatically keep your store up to date with changing best practices

On this page:

  1. What's JSON-LD?

  2. What does this app do?

  3. Where can I learn more?

1. What's JSON-LD?

JSON-LD is a brand new way for websites to provide "structured data" to search
engines and other online services. It's championed by Google, and offers a much
deeper level of functionality to users than has been available previously.

So... what does "structured data" actually do?

Have you ever seen "enhanced" search results, with information like product
prices, average ratings, and availability status? That's a result of "structured
data" - Google being able to extract this detailed information from your site
and use that information to enhance what a users sees in their results.

Over the past year or so, you might also have noticed some sites with
information cards next to their search results, or with a site-specific
search box contained in their search result. These features are also enabled
through structured data, and form part of Google's Knowledge Graph.

How does structured data help my Shopify store?

If you're a store owner, it's in your interest to make it as easy as possible
for search engines and others to extract information about your store and
product range. To quote Google's Structured Data page:

When your web pages include structured data markup, Google (and other search
engines) can use that data to index your content better, present it more
prominently in search results, and surface it in new experiences like voice
answers, maps, and Google Now.

In plain language, setting up structured data on your Shopify store means your
products will be linked to in more places and be more likely to be clicked on in
search results.

Adding structured data to become part of Shopify's Knowledge Graph (something
only possible at the moment with JSON-LD) gives users searching for your brand
or product additional functionality that makes it easier to find you and what
you're selling.

Why is JSON-LD better than existing structured data markup like Microdata?

While reading the above, you might have thought; "Hey! My store already has
these rich snippets enabled, what gives?"

It's a fair question - in fact, many stores will already have some structured
data support through the use of alternative structured data solutions, namely
Microdata. Microdata provides structured data through the editing of

However, there are two keys limitations of the Microdata approach:

  • There's no way to provide markup compatible with Google's Knowledge Graph,
    meaning features like the Sitelinks Search Box won't be available to

  • The metadata about your site and products is mixed in with the HTML code of
    your Shopify theme, making it harder to maintain (and requiring more technical
    knowledge to update).

2. What does this app do?

This app automatically gives your store the SEO benefits of JSON-LD without you
having to lift a finger (well, aside from clicking "Install"). As soon as you've
installed the app, search engines and other services will be able to extract
structured data from your store.

Additionally, as search engines and other services support more and more of the
features of JSON-LD, this app will automatically keep the markup on your store
up to date.

Why don't you have a trial period?

Unlike most apps on the Shopify App Store, JSON-LD for SEO only charges you a
one-time fee, rather than an ongoing monthly charge. As store owners
ourselves, we know how annoying it can be to constantly fork over money. As a
result, we decided to price this application at a fraction of the cost you'd
pay a developer to implement JSON-LD markup on your store.

Because you'll get the benefit of the application immediately, we think it's
fair to "bill" you for the work straight away -- just as if you'd hired a web
developer or Shopify Expert to do the work for you. Unlike hiring a developer,
though, the $69 you spend today entitles you to free updates and improvements
-- for life.

3. Where can I learn more?

If you'd like to learn more about us (the authors of this app), you can check
out the Little Stream Software website. I'm more than happy to answer any questions you
have about the application or JSON-LD and rich markup in general - you can
email me right here.

If you're interested in learning more about Microdata and/or JSON-LD before
taking the plunge and installing the app, here are some useful resources:

JSON-LD for SEO reviews

61 reviews
  1. 5 stars (61 reviews)
  2. 4 stars (0 reviews)
  3. 3 stars (0 reviews)
  4. 2 stars (0 reviews)
  5. 1 star (0 reviews)

Great time saving app and prompt support too :) Many thanks


Quick and simple install. Plus the support they offer is quick and thorough. I recommend.


Easy install. Easy to test. And I gotta give Eric super props for being very responsive to a question I had.


The app is great, really straightforward to install and use but the support and help is really first class. Eric went the extra mile to help me with my store. I would recommend to anyone to install this app


You sir are a fantastic person.


Eric has done an amazing job not only with providing a great product that actually works, but also has provided amazing service. With this application you will not be disappointed. I always wait to ensure I am satisfied with a product before leaving a review, and this product is amazing. You can't go wrong with JSON-LD for SEO. If you want to be successful, download it today:)


Amazing app in and Eric goes above and beyond to help you!


Code is easy to install. I had to go into Google and add more items and make it work better but so far so good.


Great support and attention to detail.


if you are serious about your business, then this is the app you cannot live without. simple, easy to use and first class tech help.


Unlike most apps, I only charge you a one-time, up-front fee - exactly as if you were hiring a developer to implement JSON-LD (but at a fraction of the cost)


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