- Give your store the advantages of the new JSON-LD markup and add your store to Google's Knowledge Graph with a single click
- Search engines and other services can extract detailed information about your store and products, regardless of theme changes
- Never worry about microdata or rich snippet SEO markup again - we automatically keep your store up to date with changing best practices
On this page:
- What's JSON-LD?
- What does this app do?
- Where can I learn more?
1. What's JSON-LD?
JSON-LD is a brand new way for websites to provide "structured data" to search
engines and other online services. It's championed by Google, and offers a much
deeper level of functionality to users than has been available previously.
So... what does "structured data" actually do?
Have you ever seen "enhanced" search results, with information like product
prices, average ratings, and availability status? That's a result of "structured
data" - Google being able to extract this detailed information from your site
and use that information to enhance what a users sees in their results.
Over the past year or so, you might also have noticed some sites with
information cards next to their search results, or with a site-specific
search box contained in their search result. These features are also enabled
through structured data, and form part of Google's Knowledge Graph.
How does structured data help my Shopify store?
If you're a store owner, it's in your interest to make it as easy as possible
for search engines and others to extract information about your store and
product range. To quote Google's Structured Data page:
When your web pages include structured data markup, Google (and other search
engines) can use that data to index your content better, present it more
prominently in search results, and surface it in new experiences like voice
answers, maps, and Google Now.
In plain language, setting up structured data on your Shopify store means your
products will be linked to in more places and be more likely to be clicked on in
search results.
Adding structured data to become part of Shopify's Knowledge Graph (something
only possible at the moment with JSON-LD) gives users searching for your brand
or product additional functionality that makes it easier to find you and what
you're selling.
Why is JSON-LD better than existing structured data markup like Microdata?
While reading the above, you might have thought; "Hey! My store already has
these rich snippets enabled, what gives?"
It's a fair question - in fact, many stores will already have some structured
data support through the use of alternative structured data solutions, namely
Microdata. Microdata provides structured data through the editing of
However, there are two keys limitations of the Microdata approach:
- There's no way to provide markup compatible with Google's Knowledge Graph,
meaning features like the Sitelinks Search Box won't be available to
users; - The metadata about your site and products is mixed in with the HTML code of
your Shopify theme, making it harder to maintain (and requiring more technical
knowledge to update).
2. What does this app do?
This app automatically gives your store the SEO benefits of JSON-LD without you
having to lift a finger (well, aside from clicking "Install"). As soon as you've
installed the app, search engines and other services will be able to extract
structured data from your store.
Additionally, as search engines and other services support more and more of the
features of JSON-LD, this app will automatically keep the markup on your store
up to date.
Why don't you have a trial period?
Unlike most apps on the Shopify App Store, JSON-LD for SEO only charges you a
one-time fee, rather than an ongoing monthly charge. As store owners
ourselves, we know how annoying it can be to constantly fork over money. As a
result, we decided to price this application at a fraction of the cost you'd
pay a developer to implement JSON-LD markup on your store.
Because you'll get the benefit of the application immediately, we think it's
fair to "bill" you for the work straight away -- just as if you'd hired a web
developer or Shopify Expert to do the work for you. Unlike hiring a developer,
though, the $69 you spend today entitles you to free updates and improvements
-- for life.
3. Where can I learn more?
If you'd like to learn more about us (the authors of this app), you can check
out the knowledge base on the Little Stream Software website. I'm more than happy to answer any questions you
have about the application or JSON-LD and rich markup in general - you can
email me right here.
JSON-LD for SEO reviews
I don't know much about SEO stuff but I trust Mr. Davis' expertise in this field. Thank you Sir!
Excellent app and customer service. Very easy to install and very responsive, helpful customer service.
I'm not a programmer and wanted the best structured data application I could find. I believe I found it with JSON-LD. Eric makes it effortless on my end. He is helpful, friendly, responsive and knowledgeable. I would recommend putting this app on your Shopify website. Eric improves and updates this application, then he upgrades the app on my website for free. I am always confident I have the most up to date delivery of structured data that can be had. Thanks Eric.
I have to agree, this APP rocks and continues to even through a complete site revision by another app. so am smiling this week
Very easy to install. Eric is SO helpful! And extremely responsive! I highly recommend this app!
Really easy to install. I installed 1 week ago. I will post an update when everything has more time to adjust. Communication has been great! And I love the one time fee!!!
My products are showing up with ratings and description previews, in just a couple of months. Thank you! And your email articles are great.
We now have two of Eric's apps (this one and Sticky) so I can tell you without a doubt that he is a superb developer with amazing customer service skills. Based in the US, so language is never an issue, he goes so far above and beyond simply selling apps: He answers questions personally, sends out a great little blog-style email that offers ideas and motivation in a fun, personable way, and keeps a database of articles he's written that easily answer more technical questions. His apps? Love them.
Be aware that with JSON-LD, because of the way Google works, you install it and wait... up to 8 weeks... for Google to start adding your rich snippets to their search pages. That's probably the hardest thing ever for a "get it done now" online store owner, but Google does what it wants. You're providing it the tools to make your site look awesome in search; then you just have to wait for them to update your search listings. My recommendation: Install it now so those 4-8 weeks are already on the timer, and you'll be looking great in search very soon. Ours are starting to show up sporadically now (about 4 weeks in) on a few pages, and it really increases our site's legitimacy to search engine viewers.
WOW! The customer service is totally on point! I am very excited to see the results this easy app will provide my store. I especially love the one time fee and how it still comes with updates! HIGHLY recommend!
Great app, Eric keeps improving the app at no additional cost. The app does exactly what it says, the best part is the customer service. Eric, seems to value every user and replies promptly and keeps you updated. https://www.agmhomestore.com/
