Keel: ROAS & Ad Spend Tracker

Keel: ROAS & Ad Spend Tracker

Pricing
Free
Rating
0.0 (0 Reviews)

See your real-time blended ROAS and ad spend across every platform — on desktop and your phone.

Keel is the real-time command center for your store's ad performance. It blends live revenue with Meta, Google, TikTok, Snapchat and Klaviyo spend to show your true blended ROAS and MER — refreshed the moment you open it, never hours behind. See which campaigns to scale or pause, and where sales come from on a sales-by-region map. Keel also includes a beautiful native iOS app with home-screen widgets, so your ROAS and ad spend are always one glance away. Add your own costs for profit and margin.

Keel is the real-time command center for your store's ad performance. It blends live revenue with Meta, Google, TikTok, Snapchat and Klaviyo spend to show your true blended ROAS and MER — refreshed the moment you open it, never hours behind. See which campaigns to scale or pause, and where sales come from on a sales-by-region map. Keel also includes a beautiful native iOS app with home-screen widgets, so your ROAS and ad spend are always one glance away. Add your own costs for profit and margin. more
  • Your true blended ROAS, MER and ad spend across every platform — updated live
  • A beautiful native iOS app with home-screen widgets — your metrics anywhere
  • Campaign-level performance to spot what to scale or pause at a glance
  • A sales-by-region map showing where your revenue actually comes from
  • Optional profit & margin once you add your COGS, shipping and fees

Languages

English

Works with

  • Shopify Admin
  • Google Ads
  • Klaviyo
  • Meta Ads
  • Snapchat
  • TikTok

Categories

Marketing and sales

Visuals and reports

Reviews

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Support

App support provided by Keel Analytics.

Developer

Launched

May 20, 2026

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Device and activity data

  • Device and activity data

    Geolocation, IP address, browser and operating system

View staff and contributor data:

Store owner

  • Store owner

    Name, email address, phone number, physical address

View store data:

Orders, store analytics

  • View orders

    All order history

  • View store analytics

    Reports

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