Lucidly: Meta Ads Attribution

As a founder I've lost count of the tools that promised to "finally explain" our Facebook ads and then just gave me another dashboard of numbers that disagreed with Shopify. Lucidly is the first one I actually trust. It pulled in years of our history, over a hundred thousand orders, and matched our Meta sales to real orders in our store. I finally know which ads bring us brand-new customers and what those customers go on to spend, which has completely changed how I think about our ad budget. And honestly, the best part is Andrew. We were one of his first stores and the level of care is something you never get from an app this powerful, questions answered same day, features improved because we asked. If you run a brand on Meta ads, this is the one.

The app does what none of the big attribution tools did for us: matches Meta conversions to actual Shopify orders, so the numbers finally mean something. But the reason for five stars is Andrew. He personally onboarded us, sent a detailed performance review of our ad account with clear actions, and replies faster than agencies we've paid thousands. If you're a small team running Meta ads and tired of guessing, install it.