Marginal

Marginal

Pricing
From $29/month. Free trial available.
Rating
0.0 (0 Reviews)
Developer
Marginal

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Blended ROAS, CAC and spend by channel against Shopify revenue
  • Home with revenue, ad spend, blended ROAS, CAC and top change
  • Spend, impressions, clicks and CPC by platform and campaign
  • Written morning report of what changed, with its sources
  • Blended ROAS, CAC and spend by channel against Shopify revenue
  • Home with revenue, ad spend, blended ROAS, CAC and top change
  • Spend, impressions, clicks and CPC by platform and campaign
  • Written morning report of what changed, with its sources
  • Ask Analyst answering why CAC rose, with an evidence table
  • Recommendations ranked by urgency, each with its key metric
  • Marginal home screen and morning report on a phone

See one honest ROAS across Meta, Google, TikTok and Pinterest. It's based on your real store sales.

Meta, Google and TikTok each take credit for the same sale, so their dashboards can add up to more revenue than your store made. Marginal reads your Shopify orders and every ad account each morning and gives you one honest number: total ad spend against what really sold. A written report explains what changed and why, Recommendations rank what to look at first, and Ask Analyst answers questions about your own data. When the data can't support a claim, Marginal says so.

Meta, Google and TikTok each take credit for the same sale, so their dashboards can add up to more revenue than your store made. Marginal reads your Shopify orders and every ad account each morning and gives you one honest number: total ad spend against what really sold. A written report explains what changed and why, Recommendations rank what to look at first, and Ask Analyst answers questions about your own data. When the data can't support a claim, Marginal says so. more
  • Blended ROAS and CAC across every channel, against real Shopify revenue
  • A written report every morning, with the sources behind every claim
  • Ask questions in plain English and get answers from your own data
  • Recommendations ranked by urgency, with the numbers behind each one
  • Gross margin from the product costs already in your Shopify store

Languages

English

Categories

Marketing and sales

Visuals and reports

Pricing

Choose the plan that best fits your business.

Marginal Starter

$29 / month

Features

  • Meta Ads spend, clicks, CPC and CTR
  • Revenue, orders and AOV from Shopify
  • Single-channel CAC and ROAS

14-day free trial

Marginal Growth

$59 / month

Features

  • Meta, Google, TikTok and Pinterest
  • Blended CAC and ROAS across channels
  • Daily written Executive Summary
  • Ask Analyst questions in plain English

14-day free trial

Marginal Pro

$99 / month

Features

  • Everything in Growth
  • Gross margin from Shopify product costs
  • Gross profit tracked with revenue
  • Cost coverage shown with every figure

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

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Support

App support provided by Marginal.

Resources

Developer

Marginal

Amsterdam, NL

Launched

September 24, 2026 · Changelog

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Device and activity data

  • Device and activity data

    Geolocation, IP address, browser and operating system

View staff and contributor data:

Store owner

  • Store owner

    Name, email address, phone number, physical address

View store data:

Customers, products, orders

  • View customers

    Customer data

  • View products

    Products, collections

  • View orders

    All order history for the last 60 days

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