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Map and expose the invalid bot traffic poisoning your Meta & Google ad signals.
Melt Security classifies invalid bot traffic at the storefront level, exposing how fake intent data corrupts your Meta, Google, and TikTok pixels. By identifying automated scripts that inflate analytics and warp lookalike audiences, Melt shows where your retargeting budget is drained by non-human traffic. Track your exact 'Bot Tax' rate, pinpoint bot-targeted products, and get the data you need to reclaim ROAS. Features a 1-click, zero-config setup to instantly audit traffic.
- Traffic Classification: Separate real shoppers from automated bot traffic.
- ROAS Insights: See how bots skew algorithms and waste marketing spend.
- AI Search Tracking: See how many shoppers come from which AI engines.
- Audit Only Mode: Classifies and logs traffic; does not block or filter.
- 1-Click Setup: Instantly run a background audit of all store traffic.
Languages
English
Works with
- Checkout
- Shopify Admin
Categories
Fraud types
Alerts and analytics
Reviews (4)
- 100% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
The report showed people finding my store through ChatGPT, was not expecting to see any visitors from there. Small numbers but it's growing week over week and there's nothing in Shopify Analytics that tells you. Useful to have something tracking it now instead of wondering later.
Just a few weeks in. The number that stayed with me is bot Add-to-Cart events. Those fire to Meta the same as a real shopper, so the pixel has been training the algorithm to find lookalikes of bots. Hadn't thought about it that way before.
Wasn't sure I had a bot problem until I installed Melt. Within a week the report made it obvious and more importantly, it showed me which products were getting hit and at what stage of the funnel. That detail makes the data actually useful, not just interesting. I now have something real to bring to my agency instead of guessing. Setup was simple. Solid app, would highly recommend.
Support
App support provided by Melt.
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Device and activity data
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Device and activity data
Geolocation, IP address, browser and operating system
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View store data:
Orders
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View orders
All order history for the last 60 days
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