MerchantFlow: Profit Analytics

Name: MerchantFlow: Profit Analytics
Brand: MerchantFlow
Rating: 5.0 (5 reviews)

Pricing: From $49/month. Free trial available.
Rating: 5.0 (5)
Developer: MerchantFlow

True product profit and blended ad spend across every channel, in one app dashboard.

MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses. Includes multi-store rollup, an agency dashboard, and an AI assistant for daily P&L questions.

Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
Product-level profit tracking with COGS and ad spend attribution.
Connect Claude and ChatGPT via MCP on every plan for live store insights.
Track profit and store performance on the go with our iOS and Android apps.
Business valuation estimator using adjusted profit and earnings multiples.

Languages

English, Spanish, Dutch, French, and German

Works with

Shopify Admin
ChatGPT, Claude, MCP
CJ Dropshipping, Printful
Google Ads, Performance Max
Klaviyo, Gooten
Meta Ads, Facebook, Instagram
TikTok Ads, Snapchat Ads

Pricing

Choose the plan that best fits your business.

Starter

$49 / month

or $470.40/year and save 20%

Features

Real-time blended P&L
All 4 ad platforms
1,000 orders/mo + 90-day history
Auto COGS sync from Shopify
Order-level profit & refunds
Daily email summary+ 3PL integration
Claude + ChatGPT MCP - 90-day history
Editable North Star: 8 detailed KPIs

14-day free trial

Pro

$89 / month

or $854.40/year and save 20%

Features

Everything in Starter, plus:
5,000 orders/mo + priority support
Flow AI assistant (500k tokens/mo)
North Star: up to 12 detailed KPIs
Custom + scheduled reports (weekly)
Anomaly alerts
Claude + ChatGPT MCP - 12-month history
1 store + 3 team seats

14-day free trial

Plus

$149 / month

or $1,430.40/year and save 20%

Features

Everything in Pro, plus:
25,000 orders/mo + unlimited history
Flow AI assistant - 2M tokens/mo
Valuation, Viability & Funding
Unlimited reports + white-label PDFs
5 stores, 10 team seats
Claude + ChatGPT MCP - unlimited history
North Star: up to 16 detailed KPIs

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (5)

Overall rating

Counts per rating level

100% of ratings are 5 stars
5
0% of ratings are 4 stars
0% of ratings are 3 stars
0% of ratings are 2 stars
0% of ratings are 1 stars

All reviews

October 28, 2026

Great app, and perfect for what i need to see all my numbers down to the cent across my 3 warehouses in USA, Australia and NZ. Nimesh is an absolute legend to work with. I highly recommend it!

I even include this in my package of useful tools that I recommend to the entrepreneurs I mentor.

Salt Shark

New Zealand

About 2 months using the app

August 13, 2026

Its super important for me to know my numbers down the the exact percentage and I can trust Merchant Flow to get it right. I've used other softwares in the past but none of them have half of the features this does and always end up not being correct. Highly recommend using it if you're running an ecommerce store.

NomaDesk

Australia

2 months using the app

June 8, 2026

MerchantFlow has become one of the most valuable tools in my business.

As a tradie building Mech Tools from the ground up, understanding true profitability is critical. MerchantFlow gives me clear, accurate data that helps me make better business decisions.

The biggest standout has been Nimesh. His support has been exceptional, always quick to help and genuinely invested in seeing his customers succeed.

If you’re running a Shopify store and want to understand the numbers that actually matter, I highly recommend MerchantFlow.

— Bowen Law
Founder, Mech Tools Pty Ltd

Mech Tools Pty LTD

Australia

18 days using the app

MerchantFlow replied June 9, 2026

Thanks so much Bowen, I really appreciate this.

It means a lot knowing MerchantFlow is helping you get clearer numbers as you build Mech Tools. That is exactly why we built it, to make the numbers that actually matter easier to see and act on.

Really grateful to have you using it, and I’m always here whenever you need a hand.

Nimesh,
MerchantFlow