MerchantFlow: Profit Analytics
- Pricing
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From $49/month. Free trial available.
- Rating
- 5.0 (2)
- Developer
- MerchantFlow
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True product profit and blended ad spend across every channel, in one app dashboard.
MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses. Includes multi-store rollup, an agency dashboard, and an AI assistant for daily P&L questions.
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
- Business valuation estimator using adjusted profit and earnings multiples.
Languages
English
Works with
- Shopify Admin
- 3PL Integration
- Google Ads
- Meta Ads
- Snapchat Ads
- Tiktok Ads
Categories
Customer behavior
Marketing and sales
Pricing
Starter
$49 / month
or $470.40/year and save 20%
Features
- Real-time blended P&L
- All 4 ad platforms
- 1,000 orders/mo + 90-day history
- Auto COGS sync from Shopify
- Order-level profit & refunds
- Daily email summary+ 3PL integration
14-day free trial
Pro
$89 / month
or $854.40/year and save 20%
Features
- Everything in Starter, plus:
- 5,000 orders/mo + priority support
- Flow AI assistant (500k tokens/mo)
- Editable North Star KPIs
- Custom + scheduled reports (weekly)
- Anomaly alerts
- 12-month history + priority support
- 1 store + 3 team seats
14-day free trial
Plus
$149 / month
or $1,430.40/year and save 20%
Features
- Everything in Pro, plus:
- 25,000 orders/mo + unlimited history
- Flow AI 2M tokens + MCP access
- Valuation, Viability & Funding
- Unlimited reports + white-label PDFs
- 5 stores, 10 team seats
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (2)
- 100% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
I've tried quite a few of these profit tracker apps (even tried making one myself), but honestly, none of them offer what MerchantFlow does and the ones that come close cost 10x the monthly price.
My favorite feature by far is the integration with my 3PL, so the data I'm seeing is the actual data not a guess.
I've been using MerchantFlow for the last six months in order to better understand my brand's profitability. The tool has without a doubt been super insightful and allowed me to make changes within the business that have nearly doubled our brand's monthly profit. This is the best profit analysis and optimisation tool going around for any ecommerce brand owner right now.
Support
App support provided by MerchantFlow.
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View store data:
Customers, products, orders, store analytics
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View customers
Customer data
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View products
Inventory, products, collections
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View orders
All order history
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View store analytics
Analytics, reports
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View other data
Locations
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