MP Tracking Pixel
- Pricing
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Free
- Rating
- 0.0 (0 Reviews)
- Developer
- Merchant Playbook
Featured images gallery
Track storefront events in GA4. Improve conversion reports with server-side data.
MP Tracking Pixel gives merchants a focused way to send storefront and checkout events to Google Analytics 4 without managing a custom tracking setup. It combines Shopify Web Pixels with server-side event delivery, so merchants can track key ecommerce actions, configure which events are sent, and align product item IDs with their reporting needs. This helps merchants keep GA4 data organized and use clearer conversion reports for marketing decisions.
- Track storefront and checkout events in GA4 with server-side delivery.
- Choose the ecommerce events that matter for your GA4 reports.
- Map product item IDs to match your GA4 and product feed data.
Languages
English
Works with
Categories
Customer behavior
Marketing and sales
Reviews
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Support
App support provided by Merchant Playbook.
Resources
Developer
Launched
July 30, 2026
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Device and activity data
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Device and activity data
IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, store analytics, Online Store
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View customers
Browsing behavior
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Edit store analytics
Web pixels
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View Online Store
Theme
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