mustard : Next‑gen AI Search

mustard : Next‑gen AI Search

by aarzoo, Inc.

Double search coverage, Improve conversion, Boost revenue

5.0 of 5 stars(2 reviews)

Double your search coverage

mustard delivers search results for more than 60% of searches, where conventional search only manages about 30%

Improve search conversion

Customers click more search results, because mustard understands the meaning behind what they are looking for

Grow your revenue

mustard tracks keywords, searches, clicks, sales, so you can find your next big revenue opportunity

About mustard : Next‑gen AI Search

On a typical Shopify store only 30% of search queries are answered. With mustard, improve search coverage to 60% or more on day 1!

Deliver better search results and see your revenue grow!


Even when conventional search delivers results, they are a poor reflection of the amazing products on your store. Your shoppers might be looking for inspiration (for an interview, a date, a party), they might be looking for similar brands, they might be looking for an idea in their head (red and blue polka dotted dress). mustard can answer all these and more, because it looks at your store product images and understands them like a you and I would!

mustard uses the leading AI image models to match search queries to product images and more.

Think about the time when you head over to Google and don't have to think about typing the exact phrase in the search box. mustard puts that level of intelligent search on your store, making it super easy for Shoppers to find what they are looking for.

So shoppers are much more likely to click and purchase the products that they find. Get mustard today and helps your shoppers discover the products they love!


Here are some top advantages to moving to the power of mustard search:

  1. Cover 2x searches over conventional search
  2. Match the meaning of search terms rather than just the words!
  3. Monitor keywords, searches, revenue and orders from search
  4. Discover opportunities to grow!


Drop us a an email to today with your store name, and we'll help you understand search performance on your store. Even if you don't use mustard for your store, we'll make sure you understand the power of search for your store!


Here are some more amazing things we are building with mustard:

  • Promoting products within search results
  • Suggesting searches to inspire discovery
  • Recommending products like a friend
  • Filtering products on the basis of ideas

But we'd love to hear what you would like us to build. Just mail us at!

See the app in action

Explore how the app works in an example store.

View example store

Media gallery



Free to install

5,000 free searches every month. Charges beyond 5,000 searches.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    100% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    0% of ratings are 1 stars

Most recent reviews

Omega Walk

Mustard has enhanced the search results on our website. For so many search terms, the default Shopify search was not showing any results, but mustard has solved that. Customers are actually able to see more refined search results, which is helping in their purchase decision. Their analysis is very insightful. I can see search terms that are resulting in sales. Mustard's team is very very experienced and available 24x7. They responded to my queries in real-time. A must-have app for all eCommerce stores.

Developer reply

May 1, 2021

Thank you so much Nirmal! Looking forward to seeing your store reach new heights.


Amazing app, has improved our revenue through search drastically. Highly recommend and the team at Mustard are fantastic for any questions or changes you'd like made!

Developer reply

April 29, 2021

Thank you so much Ben for your patience with us.
I hope we continue to be with you on your journey, as you shoot for the moon!