Optimal A/B Testing

We really like the way we can drill down analytics by UTM source, as all of the campaigns we run contain UTM parameters. Thus a very helpful A/B testing tool for us.

This app has helped us improve our conversion rate and identify which paid marketing campaigns yield the highest return. Definitely recommend if you are looking for a quick and easy way to increase profits.

So far so good - would reccomend.

Love the scheduling options, as we run our A/B tests at certain intervals. Also, the app allowed us to really focus on increasing AOV by selecting that as the auto select winner criteria. I will say, the analytics are a little basic with lower plans, so if you are looking for something more in depth, their enterprise plan is definitely the way to go.

Great app for anyone looking to optimize their store! The testing capabilities are robust, and we’ve seen a clear impact on our conversions.

I love how seamless it is to run A/B tests on our products and pages. The app's analytics are straightforward and actionable, making it simple to tweak our marketing strategies for better outcomes.

Amazing App! Optimal A/B Testing lets me quickly test different images and titles, helping me choose the best options to maximize sales right from the start

We have been using this app on our other store for a while. It’s definitely improved our conversion rates overall. I would say it’s best for those who don’t already have experience with A/B Testing.

This Shopify A/B testing app is super easy to use and really efficient. Setting up tests is quick
and straightforward, even if you are not a tech expert. It helps you focus on the important stuff
like product images and checkout options, and shows results clearly so you know what works.
It's also really good value for the price. Perfect for small to medium businesses looking to
improve their store without spending too much.
Highly recommend this app if you want to boost your Shopify site’s performance easily and
affordably!

Very smooth app! Felt pretty similar to Trident A/B, but I think Optimal AB is a slightly better app overall.