Optimizely by Upsell

Optimizely by Upsell

by Impress

Easily run sophisticated A/B tests

1.0 of 5 stars(1 review)

Easily run A/B tests

Use Optimizely's visual editor to run UI experiments and measure their effectiveness.

7 experiment templates

Includes built-in "add to cart" and revenue events.

Works on all Shopify plans

Track revenue without a Shopify Plus plan.

About Optimizely by Upsell

New! — Easily run sophisticated A/B tests

Quickly create A/B tests using Optimizely’s WYSIWYG interface – no coding necessary. Know when a experiment reaches statistical significance with Optimizely’s sophisticated stats engine.

Get your first experiment up and running in under 3 minutes.

Built-in conversion events

We automatically add hooks for two conversion events, so you can:

  • Increase cart conversion
  • Increase revenue and purchase conversion

You can track revenue on all Shopify plans, unlike the manual integration which requires Shopify Plus.

Includes 7 experiment templates

Quickly split-test changes to:

  • Navigation bar
  • Blogs
  • Blog posts
  • Cart
  • Collections
  • Collection lists
  • Products

Pricing - 7 days free

To handle revenue and conversion tracking our price scales with your Shopify plan. See pricing section for more info.

Not Affiliated with Optimizely

This app is not officially supported by Optimizely.com. Development and support is provided by Upsell Apps, a 3rd-party developer.

About Upsell

A small team of 2, we love providing fast, thorough support and hearing from our users. See our library of apps here.

Great support

If you have any questions, or just want to say hi, please reach out. We’d love to hear from you!

Media gallery


Pricing 7-day free trial



  • For stores on the Basic and Shopify plans.
  • Optimizely service paid separately.



  • For stores on the Advanced plan.
  • Optimizely service paid separately.



  • For stores on the Shopify Plus plan.
  • Optimizely service paid separately.

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

1.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    0% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    100% of ratings are 1 stars

Most recent reviews


Don't bother if you have a smaller store with traffic of only 5000 + per month.
They wouldn't allow me to keep using their app after the trial.