Origin: Meta Ad & UTM Tracking

Origin: Meta Ad & UTM Tracking

Pricing
From $29/month. Free trial available.
Highlights
Use directly in Shopify admin
Rating
5.0 (22)

Deploy marketing spend intelligently & maximise profit with accurate UTM and Meta ad attribution

Origin helps brands understand exactly which traffic sources drive revenue with our server-side, cookie-less tracking and direct Meta ad integration. Get real-time insights on where revenue is coming from so you can spend wiser. Use multi-touch attribution to get the full picture of how customers are driven to purchase, with up to 1-year attribution windows. Perfect for merchants who are skeptical about performance metrics shown in ad platforms and want to see accurate revenue attribution.

Origin helps brands understand exactly which traffic sources drive revenue with our server-side, cookie-less tracking and direct Meta ad integration. Get real-time insights on where revenue is coming from so you can spend wiser. Use multi-touch attribution to get the full picture of how customers are driven to purchase, with up to 1-year attribution windows. Perfect for merchants who are skeptical about performance metrics shown in ad platforms and want to see accurate revenue attribution. more
  • Beat ad blockers and uncover new insights with server-side, cookie-less tracking
  • View the whole customer journey before purchase with multi-touch attribution
  • Find ROAS, CAC, and ad profitability on your Meta ads in real-time
  • Send conversion data to Meta, instantly boost ad performance with Conversion API
  • Accurate real-time performance metrics for all your traffic sources in one place
Highlights
Use directly in Shopify admin

Languages

English

Works with

Pricing

Standard

$29 / month

+$0.06 per extra order (max $100 extra)

  • 500 orders/month
  • Up to 30-day attribution window
  • Server-side tracking (beat ad-blockers)
  • Landing page & conversion rate analytics

14-day free trial

Pro

$59 / month

+$0.05 per extra order (max $100 extra)

  • 1,000 orders/month
  • Up to 90-day attribution window
  • Server-side tracking (beat ad-blockers)
  • Landing page & conversion rate analytics
  • Multi-touch attribution
  • CSV export
  • Track Meta ad performance (eg CAC, ROAS)

14-day free trial

Platinum

$99 / month

+$0.04 per extra order (max $100 extra)

  • 2,000 orders/month
  • Up to 365-day attribution window
  • Server-side tracking (beat ad-blockers)
  • Landing page & conversion rate analytics
  • Multi-touch attribution
  • CSV export
  • Track Meta ad performance (eg CAC, ROAS)
  • User path analytics

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (22)

Overall rating
5
Counts per rating level
  • 95% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 5% of ratings are 1 stars
October 28, 2025

This is a very good app for tracking your shop's conversions. There’s a saying: "What you can't measure, you can't improve." This tool has helped us track influencer conversions, and the customer service is excellent. The support team is reliable, and you can chat and talk with real agents.

Tu Salud Intima
United States
9 months using the app
Origin Tracking replied October 28, 2025

Thank you very much for taking the time to leave this review. I'm so glad Origin is useful for running your business and I appreciate your continued feedback which has helped improve Origin. I look forward to continuing to improve the app for you and all customers!

October 2, 2025

I would like to take a moment to write about Tim because he was extremely helpful with the tracking app setup. He not only guided me through the technical steps but also made sure I understood how everything worked, which saved me a lot of time and confusion. His support was patient, detailed, and reliable, and it gave me confidence that the system is set up correctly. I really appreciate the effort and professionalism he showed throughout the process, and I wanted to acknowledge the positive impact of his help. Best, Sam S

hkPERFUMES
United States
1 day using the app
Origin Tracking replied October 3, 2025

Thank you very much for leaving this great review. I'm so happy that I could help you get set up with Origin and help you understand how everything works.

It was great chatting with you Sam, I look forward to working with you in the future!

August 16, 2025

I searched high and low for an app that would do all the things UTM tracker does and more...the comprehensive dashboard and easily adjustable date search is unbelievably handy. Previously I was hunting piecemeal through my Shopify order data pull UTM info to refine my campaigns (primarily on Meta). As a two-man operation, the amount of time it was taking was pulling me away from other pertinent tasks and burning me out.

In addition to the robust, existing feature set, Tim (the creator) personally responded to me within 24 hours with suggestions for how I could approach a particular UTM parameter issue. Not only did he help me solve the issue, but he explained to me his software backend and ongoing development so I understood WHY things were setup the way they were and so could adjust from my end more knowledgeably to maximize use of the app.

If that's not the highest level of customer service there is I don't know where else to find it. Keep killing it Tim and THANK YOU.

Templo Devices
Canada
3 months using the app
Origin Tracking replied August 24, 2025

Wow, thank you very much for taking the time to post this great review.

I'm really happy Origin is able to save you time so you can focus on what's important in your business. It's been great chatting with you and I look forward to continuing this partnership!

Support

App support provided by Origin Tracking.

Get support

Developer

Launched

November 11, 2022 · Changelog

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner

  • Customers

    Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

  • Store owner

    Name, email address, phone number, physical address

View and edit store data:

Customers, products, orders, store analytics

  • View customers

    Customer data or browsing behavior

  • View products

    Products or collections

  • Edit orders

    All order details

  • Edit store analytics

    Pixels

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