Pairwise

Pairwise stops bracketed items in the cart and guides shoppers to their correct size before checkout

Customers frequently order two sizes of the same shoe, intending to return the one that doesn't fit. Pairwise identifies this specific behavior in the shopping cart and intervenes immediately. When a customer adds multiple sizes of a single item, Pairwise triggers a sizing recommendation tool. Once the customer determines their correct fit, the app automatically removes the unneeded size from their cart before checkout. This proactive intervention stops bracketed orders at the source, preventin

• Detects cart bracketing when multiple sizes of the same product are added
• Triggers a sizing recommendation popup directly inside the shopping cart
• Intervenes before checkout to eliminate reverse logistics costs
• Removes the incorrect size automatically after the customer selects a fit