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Understand how ad spend affects modelled net profit. Parable shows the next test from store data.
Parable helps owner-operated ecommerce stores decide whether to scale, hold, cut, or test ad spend. It connects read-only to Shopify, then combines sales, margin, fixed costs, seasonality, and ad spend to show a profit curve with a recommended next test. Parable never changes orders, products, campaigns, or budgets.
- Compare modelled net profit across spend levels
- Use Shopify sales, margin, ad spend, and seasonality
- Test a small spend change before adjusting ad budgets
Languages
English
Pricing
Choose the plan that best fits your business.
Connected Plan
$149 / month
Features
- Shopify sales and margin model
- Ad spend data sync
- Best-estimate profit curve
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
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Support
App support provided by ELJEE CO.
Resources
Launched
July 17, 2026
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Device and activity data
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Device and activity data
Geolocation, IP address, browser and operating system
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View store data:
Products, orders
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View products
Inventory, products, collections
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View orders
All order history
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View other data
Locations
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