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See the real ROAS of every campaign, ad set and ad — and the ad sales still showing as 'Direct'.
Meta, Google and TikTok each claim credit for the same sale, and what's left over lands in a catch-all 'Direct' bucket. Bratrax closes that gap: every order ties back to what actually drove it — the ad, the email, the SMS, even the subscription. Choose the attribution model you trust — last-touch, first-touch, linear or time-decay — so you're never locked to one version of the truth. Grow what's working, cut what isn't, and trust every number, because it traces back to the orders behind it.
- Each sale counted once: no double-counting, no mystery 'Direct' bucket
- Ad-level attribution: every sale traced to channel, campaign, ad set and ad
- Nothing hidden: drill any number down to the orders and touchpoints behind it
- New-customer metrics: split new vs returning ROAS & CAC that blended MER hides
- Know who buys, and who's just lurking: LTV by acquisition channel
Languages
English
Works with
- Checkout
- Facebook Ads
- Google Ads
- Klaviyo
- Outbrain
- Taboola
- TikTok Ads
Categories
Customer behavior
Marketing and sales
Visuals and reports
Pricing
Choose the plan that best fits your business.
Bratrax Lite
$99 / month
Features
- Flat price, never scales with GMV
- No order caps, no per-order fees
- All 7 dashboards included
- All ad, email, SMS & native integrations
- All 5 attribution models
- Touchpoint history on every order
- COGS, shipping, fees, custom expenses
- Your own profit and margin rules
60-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Reviews (1)
- 100% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
Great way to see how much return we are actually seeing from our ad spend.
Support
App support provided by Bratrax.
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, store analytics, Online Store
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View customers
Browsing behavior, customer data
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View products
Inventory, products, collections
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View orders
All order history
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Edit store analytics
Reports, web pixels
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View Online Store
Theme
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