Prism: Ad Attribution & CAPI

Name: Prism: Ad Attribution & CAPI
Brand: Prism Data Labs Private Limited
Rating: 5.0 (5 reviews)

Pricing: From $29/month. Free trial available.
Rating: 5.0 (5)
Developer: Prism Data Labs Private Limited

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Know which ads drive each sale, even when the pixel misses, and give Meta and Google better data

Prism ties each Shopify order to the channel, campaign, ad set and ad that drove it. A first-party pixel and server-side tracking capture the journey. When a browser blocks the pixel, Prism rebuilds it from Shopify order data. Compare six attribution models or build your own, and send purchases to Meta Conversions API and Google Ads so they optimize on real sales. Prism also includes a P&L view, LTV cohorts and SEO revenue reports.

See revenue and ROAS by channel, campaign, ad set and ad across six models
Send purchases to Meta CAPI and Google Ads, deduplicated with your pixel
Attribute orders the browser pixel misses, including COD and 3rd party checkouts
See sales from ChatGPT, Perplexity, Gemini and other AI assistants

Languages

English

Works with

Checkout
Google Ads
Google Search Console
Meta Ads
Microsoft Ads
TikTok Ads

Pricing

Choose the plan that best fits your business.

Startup

$29 / month

or $279/year and save 20%

14-day free trial

Growth

$99 / month

or $949/year and save 20%

14-day free trial

Scale

$199 / month

or $1,899/year and save 20%

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (5)

Overall rating

Counts per rating level

100% of ratings are 5 stars
5
0% of ratings are 4 stars
0% of ratings are 3 stars
0% of ratings are 2 stars
0% of ratings are 1 stars

All reviews

October 22, 2026

Great app for tracking marketing performance and understanding attribution across channels. The reporting is clear, intuitive and makes it much easier to see what's driving revenue. A really useful tool for any e-comm business looking to make more informed marketing decisions.

Bloomeroo

Australia

3 months using the app

October 19, 2026

Prism has made handling our e-commerce data so much clearer. Instead of dealing with messy data, toggling between multiple platforms and updating spreadsheets, it pulls everything into one clean, actionable view. Saves us hours of manual reporting each week and helps us focus on the metrics that actually move the needle for our revenue growth. It’s become a genuinely useful part of our team's strategic workflow.

Happy Bunch

Malaysia

5 months using the app

October 6, 2026

Prism has been fantastic to help us with reliable attribution modelling / analytics to keep track of which channels perform well for us & it's functionality keeps improving almost every week.

LVLY

Australia

3 months using the app