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Pinpoint which products cause returns and why, with specific fixes to prevent the next one.
ReasonWhy reads your existing returns data and uses AI to group return reasons into clear categories, so you can stop guessing why customers send items back. It ranks your products by return impact and explains the real reason behind each one, whether sizing, fit, quality, or misleading product pages, then gives you evidence-backed fixes. Instead of just processing returns after they happen, you prevent the next one at the source. Works alongside your returns portal, not as a replacement.
- AI-grouped return reasons that turn raw returns data into clear, fixable themes
- Products ranked by return impact so you fix the costliest issues first
- Evidence-backed page fixes for sizing, fit, imagery, and copy
- Reads from your existing returns and review tools, no workflow changes
- Recompute insights anytime from raw data you fully own
Languages
English
Categories
Customer behavior
Marketing and sales
Visuals and reports
Pricing
Starter
$49 / month
Features
- Up to 100 returns analysed / month
- AI return-reason clustering
- Ranked “fix these first” opportunities
7-day free trial
Growth
$99 / month
Features
- Everything in Starter
- Up to 500 returns analysed / month
- Before / after impact tracking
Pro
$199 / month
Features
- Everything in Growth
- Unlimited returns analysed
- Product review integrations
- Priority support
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Reviews
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0% of ratings are 5 stars
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0% of ratings are 4 stars
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0% of ratings are 3 stars
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0% of ratings are 2 stars
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0% of ratings are 1 stars
Support
App support provided by ReasonWhy.
Resources
Launched
June 15, 2026
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Device and activity data
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Device and activity data
Geolocation, IP address, browser and operating system
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View store data:
Products, orders
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View products
Products, collections
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View orders
All order history for the last 60 days, returns
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