Analyzely ‑ Google Analytics 4

I installed this because when I first set up my site Shopify hadn't enabled G4 tracking yet. But I am glad I chose them, and would still use Analyzely even though G4 install is now offered through Shopify. This is for 3 reasons:
1) Analyzely made it super simple to install, and have excellent videos to walk you through
2) their tech support is extremely helpful in tracking down any issues (it was a user created issue in Google due to my inexperience, not an issue with their app itself)
3) the paid version is affordable (I went with annual option) and provides reports that are MUCH easier to use and understand compared to Google's own reports. This helps me understand clearly what is working well in my store and easily identify ways I can build from. The added revenue that sort of information provides makes the small investment well worth it for me!