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The 'True Blended ROAS' feature is a game-changer for retail brands. We were making major budget decisions based on inflated platform numbers until Insight IQ showed us our true performance was nearly 80% lower than reported due to deduplication issues. Since using the platform, we’ve been able to reduce our reporting overhead by 60% and accelerate our data-driven decisions significantly. We’ve moved from reactive guessing to proactive optimization. For any e-commerce business doing over $1M, this isn't an optional tool it’s the foundation of your growth strategy. The 14-day free trial made it a no-brainer to test, and it proved its value in the first 48 hours.