Eraya: Split & AB Testing

Thank you so much for the shout-out and for recommending Eraya! I really enjoyed diving into the price optimization and A/B testing with you. It was a perfect example of why we look at the full picture because while some lower price points boosted conversion, they didn't make sense for your actual bottom line. I’m glad we stuck with the data that prioritized your profit margins. Excited for our next win!