Optifeed: Smart Shopping Feeds

Optifeed allows us to reshape our raw data into a much more ad-friendly format without altering our site’s core structure. We can now apply automated logic to suppress items with low stock or missing info, ensuring our budget only goes toward our top-performing products. By mapping our own meta fields, like 'material feel' or 'curated style', we can organize our catalog into specific buckets that align with our campaign goals. The hands-on support from their customer success team was a huge plus, helping us get the technical side up and running without any friction. Stepping away from manual check-ups has given our catalog a level of stability that was hard to maintain before.