Magistry

Magistry runs the boring (and the hard) parts of my stores for me. The catalog manages its own lifecycle — winners get scaled, seasonal lines vault and revive themselves before the peak. The Google Ads agent optimizes on real profit/POAS instead of vanity ROAS, and the server-side tracking finally gave me attribution that matches my bank account.

The CS agent matches incoming mail to the right order and drafts replies in my own tone of voice, Dispute Shield builds chargeback evidence automatically (won two I'd have written off), and Otto, the built-in assistant, handles messy jobs like importing expenses across multiple stores by asking smart questions first.

Everything runs in approval mode until you trust it, so you stay in control the whole way. If you run a serious DTC operation, this is the most capable Shopify app I've used. Highly recommended.