Bily: Server‑Side Tracking

Bily lowered our CPMs by 13% when we tested it. We're quite impressed. The data seems super accurate after our testing. We had many different convoluted setups in the past and they were clearly dropping conversion and didn't have as many features. Their MCP has been magical too. I didn't realize we could automated so much.

We were about to use OneTrust, but then we realized with bily, it's just one toggle for the cookie consent! That was a huge cost saving.

Also, Philippe has been very helpful throughout the process