Apricot Post Purchase Survey

Honestly, the name undersells this app. "Post Purchase Survey" made me think it would be a simple thank-you-page form, but it turned out to be a lot more than that.

I've tried quite a few survey apps on Shopify, including the bigger names everyone recommends, and Apricot is the one I ended up sticking with. Setup was quick and painless, which I didn't expect given how much it can actually do.

The branching logic was the first thing that won me over. I can send customers down different paths depending on how they answered earlier questions, so the survey feels relevant to them instead of generic. I also like that I'm not stuck with checkout only. I've placed surveys on regular pages around the store, styled them to match our site (custom CSS is supported), and tested question formats like matrix, linear scale, NPS and CSAT. Anyone who does marketing knows these are the tools you need to pull meaningful, actionable data from your audience.

The support team deserves its own mention. I asked Hasmik whether there was a way to cap how many options someone could pick on a multiple-choice question. She passed it along to the developers, and the feature was live the same day. A big thank you to Hasmik and the dev team!

If you're looking for a survey tool that's easy to start with but doesn't run out of juice once you need more, I'd definitely give this one a try.