Intelligems: A/B Testing

Intelligems has been one of the most impactful apps on our business we've ever used. Truthfully, intelligems has been more like a partner than an app as we've tested pricing and shipping models. Especially in a time where there are macro trends in the economy, (inflation, conversion rates, shipping costs) determining a proper price point and taking a birds-eye view at all our margins, and staying flexible and adaptable is key to overall profitability.