Reaktion: Tracking & Analytics

We have now been using Reaktion for 4 months and this is just what we have waited for. As a +10m dollar ecommerce, we need to know what marketing channels and assets works, but have not been able to untill we started with Reaktion. I really like the way reaktion shows us click rate, ROAS and seen-through% for each of our content, so we can make more of the content that works.
And then we use the blended roas a lot to decide which channels should have more budget and which shouldnt.