Simple, intuitive, and actionable ecommerce analytics

Segments Analytics gives the modern brand immediate access to enterprise-grade analytics and insights. Savvy merchants know that generic metrics and email blasts are no longer sufficient in today's hyper-competitive marketplace. Created by former data scientists from Linkedin, Segments helps brands uncover hidden insights and take action to grow their business.

Stores with the most success on Segments have:

• 100+ orders per month
• 2,500+ total customers
• 50+ product SKUs
• 3+ months of order history

Stores should use Segments to:

• Deeply understand customers using key metrics like lifetime value, AOV, ARPU, AOPU, conversions, and churn rate across different historical date ranges
• Target customers lifecycle stages using dynamic time frame cutoffs for active, at risk, and churned customer states
• Segment customers automatically with RFM (Recency, Frequency, Monetary) framework and top revenue-generating use cases
• Build new segments by filtering on total spend, demographics, purchase behavior, product attributes, and customer tags
• Sync segments for omni-channel targeting, refreshed automatically
• Measure performance across all time periods, including monthly cohorts across 30, 60, 90, and 180 day periods
• Map the customer journey for different segments and buyer types to understand timing, products, and device usage
• Uncover upsell and cross-sell opportunities with product combos that increase repeat purchases and CLV
• Work with expert data scientists for analyses and recommendations

Unlike email marketing services, Segments is native to your core ecommerce data and acts as the decision engine for marketing and other objectives. Plug and play Segments with other email and messaging tools — there are no switching costs.

Agencies managing multiple stores use Segments to:

• Scale analytics and reporting using automated metrics, insights, and funnel analytics
• Save time and money on preparation, turning 5 hours into 5 minutes of compiling comprehensive reports
• Grow their services with advanced data science, from RFM segmentation to beautiful visuals of product combos

Additional benefits and features:

• Integration with email service providers (Klaviyo, Mailchimp, ActiveCampaign) to show campaign performance including open and click rates
• Weekly report of funnel analytics across acquisition, activation, retention, and churn
• Export to Facebook custom audience with CLV for easy lookalike campaigns
• Save $$$ on email by suppressing low value and inactive user profiles
• Great replacement for various tools like Google Analytics, Data Studio, Glew, Conversific, Kissmetrics, Mixpanel, Metrilo, ReSci, Retention Grid, OrderMetrics