Segments Analytics

Powerful marketing analytics & automation. In today's hyper-competitive marketplace, generic metrics and email blasts are no longer sufficient. Segments is built by former data scientists from Linkedin to give you analytical powers without the price tag, so you can uncover hidden data insights and take action via prebuilt segmentation to grow your business.

Stores with the most success on Segments have:

• 100+ orders per month
• 10,000+ total customers
• 50+ product SKUs
• 6+ months of order history

Automated customer segments

• Most likely to purchase
• Most likely to churn (lapse)
• Lifecycle stage: Active, At risk, Churned
• Buyer stage: One timers, Repeats, Loyals
• High spenders (whales)
• At risk high value
• Churned high value
• Discount buyers
• Active subscribers
• Wholesale customers
• + Custom segments created with attribute, product, tags, and demographic filters

Metrics & KPIs per segment

• Customer lifetime value (CLV or LTV)
• Average order value (AOV)
• Average revenue per user (ARPU)
• Frequency
• Repeat customers rate

Advanced insights

• Customers moving through Lifecycle x Buyer stages
• Monthly customer cohorts — ARPU, repeat rate, Churn
• Average time to first purchase and between purchases
• Order timing for 1st, 2nd, 3rd+ through lifecycle
• Email campaign open rate, click rate, conversions, and revenue within 7 days and 30 days
• Hot and cold trending products & product variants
• First purchase product cohort —ARPU, repeat rate, AOV, CLV
• Cross-sell product combos

Additional benefits and features:

• Deeply understand customers using key metrics like lifetime value, AOV, ARPU, AOPU, conversions, and churn rate across different historical date ranges
• Measure performance across all time periods, including monthly cohorts across 30, 60, 90, and 180 day periods
• Map the customer journey for different segments and buyer types to understand timing, products, and device usage
• Integrate with email service providers (Klaviyo, Mailchimp, ActiveCampaign, Bronto) to show campaign performance including open and click rates
• Report on funnel analytics across acquisition, activation, retention, and churn
• Export to Facebook custom audience with CLV for easy lookalike campaigns
• Save $$$ on email by suppressing low value and inactive user profiles
• Great replacement for various tools like Google Analytics, Data Studio, Glew, Conversific, Kissmetrics, Mixpanel, Metrilo, OrderMetrics, Littledata

Unlike email marketing services, Segments is native to your core ecommerce data and acts as the decision engine for marketing and other objectives. Plug and play Segments with other email and messaging tools — there are no switching costs.