Measure Business Performance
Key metrics and performance reports in 1-minute. Take action based on personalized insights and recommendations for your store
Convert Customers Into Repeats
Customer intelligence to help you understand the buyer journey. Identify your top customers and replicate their success
Segment and Sync To Email
Automated segmentation to build custom audience strategies. Grow your VIPs and suppress inactives from your synced email lists
About Segments Analytics Platform
Advanced customer intelligence to turn customers into repeats
Do you know who your best customers are, what they buy, how often, and how to replicate their success? Segments gives you best-in-class customer analytics to help you understand your customers through their buying journey.
Intelligence layer between your data and marketing
Take your segments on the go - deploy across multiple channels: emails, facebook, sms etc. with centralized segmentation and single source of truth.
Get started today with a free 14-day trial on our Individual Stores plan (automatically applied on signup). To continue on our premium afterward, you can upgrade and will be prompted to accept payment via Shopify billing.
Top 5 reasons to install Segments
- Measure performance — personalized recommendations on what is working and what needs tweaking across acquisition, activation, retention, and churn
- Suppress inactives — a reduction in active profiles saves you $$$ with email service providers like Klaviyo and MailChimp
- Increase CLV — find your top customers by CLV and work backwards to generate more repeat purchases, target at risk customers before they churn
- Build winning lookalike audiences — easily build and test LLAs by segmenting based on top customers by region, collection, and tag
- Market precisely — identify the best time to reach out for each customer segment, dynamically time campaigns with smart, relevant offers
Key benefits and features
- Pre-built customer segmentation across purchase patterns & RFM
- Filter by date ranges, tags, and segments to view updated metrics & insights
- Integrate and sync with top email service provides like Klaviyo and Mailchimp
- Manage multiple stores with single login; create multiple users per store
Segments was founded by two former Data Scientists from Linkedin. We saw a real need to connect merchants with the power of advanced analytics & data mining. The world of ecommerce is getting hyper-optimized with data, and we need to give merchants all the data powers so they can compete with the likes of Amazon. Join us in our mission to give ecommerce back to the people!
As part of our social mission, we would like to give all merchants with <$5k monthly revenue a complimentary access to all premium features.
We love agencies
Our agency customers are able to scale and enhance their analytics capabilities with our offerings, allowing them to focus on building strategies and delivering more value to clients. We have single login for managing multiple stores, and up to 5 seats on our premium plans — room enough for you, your client, and your staff. Last but not least, we have a 24 hour SLA for any site-up issues, and 14-day free trial so add those stores for insights on sales calls!
See the app in action
Explore how the app works in an example store.View example store
Pricing 14-day free trial
Free to install
Always available, always free. Get default last month analyses and segmentation; only upgrade if needed.
2 user accounts
30 days of data view
50 customers export
Advanced analytics, filtering, and segment exports up to 5000 customers. After free trial ends you're moved to Free Plan
5 user accounts
2 years of data view
5000 customers export
Everything in Individual Store plan + full historical data, unlimited exports, and custom analyses when needed.
20 user accounts
Unlimited length of data view
Unlimited customers export
* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.
Overall rating Based on 6 reviews
Most recent reviews
really easy to use, lots of great insight and love the tips on what to do and where to improve for my marketing! Thank you!
Glad we were able to provide useful insights and tips to help you drive marketing dollars! We will continue to add more automation to make the experience even better!
By far the one of most useful analytics apps. Super clear segmentation on the customers base with easy interface to navigate the platform. Helps us understand our customers a lot more!
We are humbled by those kind words, and we will continue to strive to be the best-in-class analytics platform!
Segments is amazing. It will open up new ways of thinking about your business. I've learned so much about customer behavior and our products. Great customer service too and I know they are actively working hard on new features and improvements to the app.
So awesome to hear that you were able to discover new ways to think about your business and your customers. We'll let you know as soon as new features are available too!