Marketing | Store management
Segments Analytics

Segments Analytics

by Tresl Inc.

Increase repeat revenue with prebuilt segmentation & insights

5.0 of 5 stars(40 reviews)
Free plan available. 14-day free trial. Additional charges may apply.

Actionable insights & reports

Unlock your data to know when & what customers are buying. Take action with timely recommendations to increase repeat sales & order value.

1-click customer segmentation

Get 30+ prebuilt customer segments like Most likely to churn and Top spenders instantly. Build campaigns by segment to increase conversions.

Sync across marketing channels

Sync segments across email, Facebook, and Google to build targeted campaigns. Lower CAC with custom audiences built from the best customers.

About Segments Analytics

Shopify Plus Certified App Partner. 2x Staff Picks. Trusted by 1800+ stores, including ILIA Beauty, True Botanicals, Sol De Janeiro, Milk Bar, JSHealth, Nick's, Meshki, BJJ Fanatics, and many more.

"After looking and trying many different customer analytics apps, this one is the best we've found. The analytics, UX, and design is very intuitive. The ability to sync to our marketing stack including FB and Klaviyo is very helpful Don't think we'll need a data team for a while." —Albert Chong, Vice President, Digital Marketing, ILIA Beauty

We make data more human.

Built exclusively for Shopify, Segments provides analytics and customer segmentation for Shopify and Shopify Plus brands to easily set up segmented marketing campaigns across email, Facebook, and Google. We’re data scientists at heart that help stores leverage their 1st-party data to find opportunities like product journeys, buying cycles, and other customer behaviors for use in automated campaigns. Customers love us for our intuitive analytics and 1-click integration with marketing channels.

How our customers benefit from Segments:

  • Increase repeat purchase by up to 60%
  • Boost CTR with segmented campaigns and increase email revenue
  • 2x your at-risk recovery rate with precisely timed flows
  • Saving weeks of manual work by directly leveraging segmentation strategy built with machine learning
  • Excellent customer support by trusted data experts
  • Easily leverage 1st party data without needing a data team
  • Integrate with your top marketing channels

Key features and benefits

  • Plug & play 30+ segmentation strategies to marketing channels
  • Integrates with Klaviyo, Omnisend, Active Campaign, Facebook, Google, PostScript, Drip, Mailchimp, Recharge
  • Insights to drive repeat purchase with repurchase timing, next purchase mapping by gateway products, cross-sell and replenishment cycles
  • Fully filterable business intelligence reports
  • Customer cohort to understand how new customers progress following 30/60/90 days up to 2 years after their purchase across revenue, repeat rate, and churn
  • Track performance using our 1-page executive summary with KPIs such as new vs. repeat revenue, profit margin, AOV, ARPU, Avg. number of orders (ANO)
  • Built-in Customer Lifetime Value (CLV) model at the customer and segment level
  • Leverage 1st party data segments to build winning lookalike audiences and custom audiences with Facebook and Google for retargeting and user acquisition
  • Great replacement for various tools like Google Analytics, Data Studio, Glew, Daasity, Peel, Lifetimely, RetentionX, OrderMetrics, Littledata

Get started in a few clicks with our 14-day risk-free trial, there are zero set up cost

We don't install anything on your site and does not affect your site speed

Integrates with

  • Klaviyo,
  • Mailchimp,
  • ActiveCampaign,
  • Facebook Ads,
  • Google Ads,
  • Omnisend

Media gallery

  • Target customers across each lifecycle stage with our playbooks
  • Manage your business with intuitive metrics that matter
  • Access 35+ customer segments from our automated logic like RFM
  • Analyze monthly cohort profitability with repeat rate and ARPU
  • Find cross-sell opportunities for any of your products
  • See what customers buy on their 1st, 2nd, and 3rd orders

Support

Pricing 14-day free trial

See all pricing options

Free Forever

Free to install

Always available, always free. Get 30 days of customer insights and performance metrics; only upgrade when needed.

  • 30 days of data analysis
  • 50 customers per export
  • 30+ metrics including AOV, CLV
  • Executive Summary
  • Basic analytics

Small Business

$79/month

Automated segmentation, advanced analytics, and filtering & syncing up to 5,000 customers per segment

  • Everything in Free +
  • 1 year of data analysis
  • 5,000 customers per export
  • 2 team accounts
  • Automated segments
  • Email and Facebook integration

Growth

$239/month

Everything in Small Business + more historical data, more exports limit, and product analytics

  • Everything in Small Business +
  • 2 years of data analysis
  • 25,000 customers per export
  • 5 team accounts
  • Advanced product analytics

Unlimited

$849/month

Everything in Growth + more historical data, unlimited exports limit, and priority data processing

  • Everything in Growth +
  • 5 years of data analysis
  • Unlimited customer export
  • 20 team accounts
  • Priority data processing
  • Priority support

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
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    (40)
  • 4 of 5 stars
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  • 1 of 5 stars
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View all 40 reviews

Most recent reviews

Oil Life

Rating
5 of 5 stars
Posted
November 6, 2021

Our first segmented email campaign yielded the following results: click through rate: 1.0% --> 2.7%, open rate: 20% --> 30%, and double the revenue! I definitely recommend you consider speaking directly to your segmented audiences. Each customer has diverse needs and purchase patterns. Addressing them directly allows for the customer to feel seen and understood :) Thank you for all your help John Chao!

Developer reply

November 6, 2021

Thank you so much!! It's amazing to see those great results, and it means a lot to us where we can help you build long-lasting relationships with your customers.
Just like you said, "speak" to your segmented audience as they all have different needs! 🙌

Lily & Loaf

Rating
5 of 5 stars
Posted
August 4, 2021

This app has been a fantastic addition to our site. It provides some really interesting data for us to use. It is especially handy being able to segment our customers (we use customer tags for different pricing on site) and now with a few simple clicks we have all the key metrics we need at our fingertips instead of ploughing through endless spreadsheets to analysis monthly sales. The playbooks are also really helpful, and although our email system doesn't have an available integration with segments, it still allows us to build a workflow for each of the main lifecycles of our customers. There are some new releases in V2 that I haven't had chance to fully look into as yet, but the product relationship area is sure to grow sales. And we will definitely be making use of the Facebook integration that has been recently added. The support team are second to none. we've had a couple of instances where we needed to chat and the team (John specifically) reply quickly, and are super friendly and helpful. Don't be put off by the cost, the insight this app gives has saved hours of my time, and is working in growing our sales each month. It's definitely one that is going to pay for itself.

Developer reply

November 6, 2021

Thank you for the awesome review! We can't wait for you to try the product relations and continue to find areas to optimize and grow sales.

shortyLOVE

Rating
5 of 5 stars
Posted
June 14, 2021

We use the customer lifecycle analysis by Segments as the backbone of our email flow strategy within Klaviyo. It provides an intelligent, automated structure for how we communicate with our clients in the different phases of their customer journey. This service has been a significant revenue driver for our business.

Developer reply

July 12, 2021

Thank you so much! Glad to hear Segments was able to help bring in more dollars to the business :)

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