Amazing support from John and Tony. As well as CLV and other great info, the thing we get the most value from is syncing the segments to Klaviyo, and then syncing those from Klaviyo to Facebook custom audiences. We then run retargeting on them. Very effective and worth the subscription price alone.
These guys are whizzes at data visualization, and are super helpful + responsive with custom requests that come with your product catalog. The app keeps improving and as such, is a key tool for our whole team to better understand customer behavior.
Segments by Tresl was a DATA LIFESAVER for my company – breaking down crucial customer loyalty data that would have otherwise been costly and difficult to for our small beauty skincare brand. Their team of data scientists are top-notch, responsive and helpful. This is a must-have for any brand that wants to use data to inform their marketing strategy. Our secret weapon for staying ahead of the beauty industry.
Segments is the platform we've been searching for that presents both forward-looking and actionable insights. We love that John, Tony and the team have a data science background and how responsive everyone has been!
I am delighted with Segments. It gives great guidance on cohorts, next purchase and customer journey. It is a time saver too, boiling the stats down to actionable next steps and letting me get to work marketing to customers.
Sol de Janeiro
We originally installed Segments to have access to better customer and product data which helped inform business decisions. We were happy with the mid-tier analytics we had access to. We realized our business needed even deeper insights and decided to upgrade our Segments account to the Enterprise level which gives us access to the team behind Segments to act as our data analysts. We've worked on countless projects with the team and have received reports and recommendations around specific business cases that have changed how we're thinking about product assortment and customizing our marketing strategy based on insights.
After looking and trying many different customer analytics/customer loyalty apps for both insights and syncing to Klaviyo, this one is the best we've found. The analytics , UX, and design of how data is presented is very intuitive and questions we had our customers were answered in one of the many different tabs. The ability to sync to our marketing stack incl FB and Klaviyo is very helpful. Don't think we'll need a data team for a while as this will take us far.
I've only been using this app for about a week. I encourage you to install it for at least 1 month to gain the insights. I have been able to redirect our email flows and other teams with the easy to view information. It wasn't that we couldn't parse this ourselves, but it is saving us money by doing it quickly and presenting is better.
Thank you for the kind words. More features to come.. hopefully will keep you around for much longer than 1 month!
Roma Designer Jewelry
Segments is the best app discovery for our business in ages! All of the data I want and need broken down into intelligible and actionable bite-sized pieces!
Segments has been the single greatest unlock in our business intelligence stack. This app streamlines your data with enterprise-level segmentation and provides thoughtful analysis and tactics to improve your marketing programs. Highly recommend for merchants of any size